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The B2B e-commerce trust index: What do buyers really look for?

Sana Commerce

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Case study: Reagecon. based on a survey of global B2B and B2C customers. Personalization. Understand the? Get in touch.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. February 13, Dublin, Ireland. February 24 – 26, Scottsdale AZ.

Insiders

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Click To Tweet.

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Marketing Financial Services: Balancing Compliance with Charisma on Social Media

Oktopost

We curate our feeds and, for the most part, decide who will get that free and regular access to us. The most sought-after content on social media is funny and light-hearted, while 41% of Gen Z social media users want content that’s directly relatable to their situation. Besides paid ads, our feeds unravel at our discretion.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Jeremiah Owyang No doubt the first opportunities we'll see are in the B2C consumer space --but don't discount how LinkedIn is indeed a B2B based network.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. You expand it.”

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