Martech

APRIL 25, 2022

However, relying on the same old tactics can cause campaigns to become stale, which is why marketers need inventive ways to drive leads with ABM. With all the time, effort, and resources that go into ABM strategies, marketers need to make sure they’re meeting their goals, less they end up wasting valuable campaign dollars.

Account Based Marketing 105

Account Based Marketing ABM Marketing & Strategy Landing Pages 105

Sprout Social

JANUARY 23, 2023

Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. In uncertain times, we might want to stick to what’s comfortable—and Forrester predicts that most CMOs will go that route this year. It’s better to have one extremely well-performing campaign than five decent ones.

Planning 126

Planning Ad Building Marketing Budget Budget Programs 126

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. Cross-selling and upselling campaigns are a great way to achieve this stickiness. Do they just use one product? Be relevant.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Lattice

OCTOBER 26, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers …

Forrester 100

Forrester ROI Research Campaigns 100

NetLine

APRIL 23, 2024

Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. Collaboration and alignment between these two teams are vital to the success of any campaign. How can intent data be used to create more targeted and relevant sales outreach?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Madison Logic

FEBRUARY 7, 2024

Resolution #1: Leverage AI the Right Way Generative AI (genAI) has completely changed the game by offering B2B marketers opportunities to enhance their strategies and streamline time-intensive tasks such as campaign design, audience or competitor research, and content ideation. One effective way to do this is through influencer marketing.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. trillion in 2021 to $3 trillion by 2027. So, what to make of this all?

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. We would argue that there’s no real system of record for marketing that’s out there.

Account Based Marketing 74

Account Based Marketing Buy Process Marketing Automation Services 74

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. Join the ceremony to see this year’s class of Finny winners and get inspired by their creative content and campaigns. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.”

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Lattice

MARCH 16, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. One of our customers in the tech industry is using this capability to run targeted competitive take-out campaigns (Figure 1).

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Content4Demand

JANUARY 29, 2019

Of course, campaigns that take a strong position are never safe from criticism. Despite the risks, Forrester anticipates that more CMOs will take leaps in their campaign strategies, focusing on divisive topics and current events for inspiration. Where Are the Brave B2B Marketers? Insufficient buy-in.

B2B Marketing 46

B2B Marketing B2B Forrester Advertising Agencies 46

Versium

NOVEMBER 6, 2018

Versium’s own Chris Matty was featured in a recent Forrester report on humanizing B2B marketing. The punch line: Empathy is the key to humanizing marketing, for both B2B and B2C customers, and it’s essential. As pointed out in the Forrester Report, “As humans, we yearn to have our feelings, experiences, and attitudes acknowledged.

Forrester 40

Forrester Ideal Customer Profiles Profiling Contact Marketing 40

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge. They aren’t alone.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Whilst B2C programmatic is thriving and growing year on year, B2B’s growth within the programmatic sphere has been somewhat slower and more speculative. ANA/Forrester ).

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. Thanks to their creative execution, this campaign saw an incredible 83.1% The campaign was a huge success, achieving a 76.4%

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. If you need help integrating better online marketing with your traditional marketing campaigns, contact New Incite today.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. The role of chief marketing officer (CMO) is changing dramatically. You won’t have all the answers.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” For example, ask how the provider can help you get the highest email deliverability from your campaigns. What are your privacy practices?

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. Thanks to their creative execution, this campaign saw an incredible 83.1% The campaign was a huge success, achieving a 76.4%

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

LeanData

FEBRUARY 10, 2022

Analysis of the ICPs went beyond those key characteristics and included notable attributes, such as whether the ICP segment tended to be B2B, B2C, or B2B2C, as well as product portfolios, direct versus indirect channels and more. From paid social advertisements to outbound email, a variety of tactics were deployed. Not so fast!

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Conversica

DECEMBER 18, 2020

According to a 2020 Forrester study commissioned by Adobe, 76% of surveyed B2B practitioners and 83% of surveyed B2C practitioners find customer expectations for more personalized and digital experiences are greater than ever before. But executing a personalization-centric strategy is a lot of work and can be difficult to scale.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Madison Logic

JANUARY 18, 2023

Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . These younger, digital-first buyers demand experiences that mirror their B2C journeys. How they engaged with similar campaigns . Build content for your audience using data, not intuition .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Litmus

MAY 4, 2021

As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. It has taken a few years for this fact to settle in the minds of CMOs: traditional campaign marketing, however, digitized and automated, is simply not working. Customer Engagement: The Primary Driver Of Growth.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

Porch Group Media

JANUARY 26, 2021

When broken down, customer experience is seen as being slightly more important by B2B marketers, with 20% citing customer experience as the biggest opportunity, compared to 19% of B2C organizations. Technology makes it possible to collect data, integrate and deploy automated campaigns. Meeting Consumer’s Expectations.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. The marketing industry has undergone a remarkable transformation over the past few decades — and Leadspace CEO Doug Bewsher has had a front seat view.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Get Concise Data. Collaborate with Your Sales Team.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Get Concise Data. Collaborate with Your Sales Team.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan, thanks for joining us. Nice to do one of these with you.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

PathFactory

JULY 18, 2022

It’s common among B2C market leaders and it’s now entering the B2B world. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your Today’s website personalization tools are built for macro-personalization.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Buzz Marketing for Technology

SEPTEMBER 22, 2010

There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I think a lot of B2C and B2B Marketers are listening but they tend to think that actual customer support is someone else’s job when in reality Marketers need to own customer support!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100