Martech Advisor

DECEMBER 17, 2019

New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences. Buyers expect more from their business purchases than ever before. In fact, they are expecting a B2C level experience.

B2B Sales 57

B2B Sales Service B2B Forrester 57

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. The main culprit for the decline is a move to self-service.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

LeanData

OCTOBER 13, 2022

In B2B, too many professional revenue team members deploy tactics that just don’t work for today’s newly empowered buyers. . One of the reasons B2B buying journeys have changed is because of the drastic changes that have occurred in B2C buying journeys over the past decade. In her B2C life, she enjoys her 2022 experience.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Vidyard

AUGUST 28, 2017

Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. To keep up, modern customer support teams are turning to social media, video, and service design for answers. Customers Want Support on Social.

Service 61

Service Trends Paid Search Agency Gartner 61

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. Let’s look at these individually.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. Put Your Videos to Work. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Create, host, manage, and share your videos. Sign Up Free.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Engagio

NOVEMBER 16, 2023

I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.” Look at what worked and what could be improved. Check out our ROI calculator to estimate the ROI for your ABM program.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

ClickDimensions

APRIL 15, 2021

Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Madison Logic

FEBRUARY 7, 2024

At a time marked by an uncertain economic climate, evolving buyer behaviors, and significant technological developments, you need to make changes and improvements to your business approach to yield higher gains. Resolution #4: Build Trust with Your Audience B2B marketing is not just about selling a product or service.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Vision Edge Marketing

FEBRUARY 22, 2022

Your company, products, and services have been discovered. For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . In a B2B deal, we’re not buying chocolate nor are we buying pens and paper, which businesses may buy from other businesses.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. Put Your Videos to Work Create, host, manage, and share your videos. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Oktopost

JANUARY 12, 2021

Peter Drucker once said, “ Quality in a service or product is not what you put into it. B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

LeanData

OCTOBER 5, 2021

In business, that fuel is data. The RevTech stack will use data to optimize and orchestrate, resulting in new manners for B2B businesses to deliver engagement with customers. B2B buying experiences are morphing into being synonymous with B2C experiences. The fuel for those systems to survive and grow flows through the system.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Financial Services Industry Emerges as a Leader in Video. Video in Business Benchmark Report.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. A new secret weapon for lead qualification, too. What a godsend.

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. Already a HubSpot customer? Even better!

CRM 67

CRM Buy Work Management Marketing Management 67

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. 58% of viewers will watch the entirety of a business’ video if it’s less than 60 seconds long. A mere 12% of businesses share Facebook Live videos. 73% of businesses report acquiring new customers from an Instagram Story. Blood-sucking villains.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

KoMarketing Associates

SEPTEMBER 14, 2013

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset. Customers (B2B or B2C) are buying more like “prosumers”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Biznology

JANUARY 16, 2017

One of the challenges business owners face is attracting new customers while trying to retain current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. Sealed the deal. What could you improve?

Pricing 80

Pricing Price Loyalty Forrester 80

Zoominfo

JUNE 27, 2022

But the path to reliable business intelligence is not always straightforward. The dynamic nature of business requires an equally dynamic solution for acquiring and managing data. Business Data is Changing Rapidly Today’s business landscape is evolving at a tremendous rate. When a business opens, they hire new staff.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Golden Spiral

JUNE 21, 2023

The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. He also says that the notion that brand matters more for B2C has been soundly dispelled. In fact, it’s the opposite.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

LeanData

FEBRUARY 10, 2022

Analysis of the ICPs went beyond those key characteristics and included notable attributes, such as whether the ICP segment tended to be B2B, B2C, or B2B2C, as well as product portfolios, direct versus indirect channels and more. Research led us to identify the following industries: Business services. Testing industries.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

LEADership

AUGUST 13, 2015

“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. So, given that more than 50% of customer service interactions already do not require human support, organizations have to really think outside the box to strike a balance—personalization alongside customer self service.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Most notably in B2C. This creates a dilemma for B2B for experiences, in general, are not as easy to get descriptive about in B2B as in B2C.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Sana Commerce

MARCH 4, 2022

It is customer-centric: whether customers prefer digital self-serve options, remote communication with sales reps or in-person interactions, an omnichannel approach enables customers to choose how they receive service. Companies that show up for their customers where their customers are will get their business. The rule of thirds.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Every business wants to measure something different. Do you sell products or services? No (although social IS getting harder).

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Sprout Social

MAY 10, 2019

That’s one-third of all the people online and a heck of a lot of opportunity for any business. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A lot of companies assume that YouTube is strictly a B2C channel.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. Making Business Personal with a Memorable Holiday Greeting What better time of year to spread some cheer than the year-end holiday season?

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Porch Group Media

JANUARY 26, 2021

This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. A key factor in customer experience includes easy access to products and services leveraging mobile apps. Customers no longer base their loyalty on price or product.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

PureB2B

JULY 19, 2021

To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. They’ve given you their contact information or suggested that they want to conduct business with you somehow. Nowadays, people expect a quick response time, a quicker resolution, and excellent customer service.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. They’ve given you their contact information or suggested that they want to conduct business with you somehow. Nowadays, people expect a quick response time, a quicker resolution, and excellent customer service.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Exo B2B

OCTOBER 16, 2020

It also changed our work methods and thus, the hierarchy. So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. He is the author of several books including his most recent: Heartificial Empathy, Putting Heart into Business and Artificial Intelligence.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. Making Business Personal with a Memorable Holiday Greeting. Businesses See 500% Lift in Email Conversion with Personalized Video: [link].

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Convince & Convert

OCTOBER 28, 2010

There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. “How B2C Uses Social Media Doesn’t Apply&#. adults overall.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Conversica

JUNE 8, 2021

As a result, businesses quickly pivoted from traditional go-to-market strategies to now conducting business 100% online. In B2B, the buyer is most often part of a team working together to solve a problem. B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52