Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. Here are five points you should cover to scale your B2B business effectively. Expand here first, then build out the most popular new offerings. Guest post by Dylan Berger.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). That means the trust-building starts from the outset, when they first encounter you at a conference, visit your website, or read one of your emails.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. So, a few questions related to the business of influencer marketing.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Here are five brand building tips that you can use to grow your B2B business.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

FEBRUARY 22, 2022

Budget isn’t the most important factor (unlike the B2C world). Though there are some similarities between B2B and B2C influencer marketing, in important ways the two strategies are very different. So, choose your partners carefully and thoughtfully, then design campaigns to run for at least a year, to build traction and momentum.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

APRIL 13, 2022

The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently. Many of the keywords you target won’t look like B2C SEO keywords. B2B buyers are busy, so your content should provide value, answering their questions or offering unique insight so they don’t feel you’ve wasted their time.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Envy

JULY 19, 2022

A common question we are asked by B2B startups is “Should we use a freemium business model for our application?”. As it is a question we receive so often, we felt it worthy to create a dedicated blog discussing the subject of freemium business models. What is a freemium business model?

Lead Ranking 118

Lead Ranking Word of Mouth Business Burn Rate 118

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. The goal is to attract and engage potential business clients by demonstrating thought leadership, relevance, and the unique value your business offers.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

ANNUITAS

JANUARY 30, 2024

On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly. GTM Implications The obvious benefit for B2C/retail GTM use cases is clear.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Talk about opportunity lost! Know Your Audience.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Heinz Marketing

JANUARY 31, 2020

In August of 2019, the Business Roundtable published an update to the Purpose of the Corporation. It is easy to see the implications of this for B2C companies but, B2B can be a little less clear. First off, we should work with our coworkers and peers to build a group willing to go out and volunteer.

Communities 97

Communities Peer-to-peer Business B2B 97

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in sales). That means the trust-building starts from the outset, when they first encounter you at a conference, visit your website, or read one of your emails. How to Build Trust with Customers 1.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

QuanticMind

JUNE 29, 2018

Most businesses add to their MarTech stack as they see fit, without ever actually taking the time to evaluate it as a whole. If you want to build a complete network of marketing technologies, it’s important to think of it as an interconnected system and evaluate it as a whole. Define your Business Problems.

CMS Development 40

CMS Development Marketing Automation Services Industry CMS Ad Building 40

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Although this psychology applies to personalization as a whole, there are still quite a few differences between B2C and B2B shopping behaviors. Welcome to the club.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Exo B2B

FEBRUARY 28, 2024

In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea. It’s become a prerequisite for business success. While companies often focus on relationships with other businesses rather than individual consumers, the customer experience remains at the heart of their success.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Webbiquity

DECEMBER 26, 2017

This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies. Appearing at the top of the first page of Google’s search results drives a considerable amount of business for local service providers.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Reliability.

B2B 131

B2B Customer Satisfaction Lead Scoring Lead Ranking 131

Trade Press Services

OCTOBER 2, 2023

No matter what industry you are in, third-party validation and customer reviews are essential for building credibility and driving sales. B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. B2B businesses can benefit from reviews as well.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

The Lead Agency

MAY 11, 2022

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. While customer loyalty programs are largely associated with B2C businesses, they are even more important for B2B. The Golden Rule of Customer Loyalty and Retention.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Navigate the Channel

MAY 22, 2023

Amazon Business’ sales accounted for 1.4 And although, by 2025, Amazon Business’ market share will grow to 2.4 percent, many B2B companies remain wary of using the online giant for business sales. But, even within surveys showing concern, B2B companies see Amazon Business as an opportunity.

Amazon 65

Amazon B2B Sales CMS Development Enterprise Management 65

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

NOVEMBER 8, 2022

Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

MARCH 10, 2022

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. An optimized website design should also reflect your brand’s personality and business.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

The Lead Agency

JULY 24, 2023

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

Communities 121

Communities Ad Building Brand Identity Branding 121

NetLine

JULY 5, 2023

To put it simply: customer intent is important because it allows businesses to cater their sales and marketing strategy to meet prospects and customers where they are currently. They stumble upon a piece of content from a brand documenting the most common plumbing quality issues for large businesses in this state.

Intent 98

Intent Work Management Marketing Management Business 98

Biznology

FEBRUARY 22, 2019

Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. However, with the emergence of digital marketing, all types of businesses have figured out how to use it to help their businesses succeed. Build your brand. Spend less money.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. In our experience, B2B businesses want a lot. Offer Value: Give Them a Reason to Give B2B professionals aren’t like B2C consumers.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Saksham Sharda: So in what ways do you foresee AI devices impacting both B2B and B2C markets in 2024, especially with the rise of AI-powered PCs?

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. Difference Between B2B and B2C Buyers Journey Before we jump into the stages, let’s discuss the difference between the B2B buyer’s journey and the B2C buyer’s journey. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

The Lead Agency

OCTOBER 18, 2020

Despite social media’s reputation in the B2B space, many businesses are uncertain of where their efforts should be focused when it comes to identifying which platform best suits their brand and reaches the right audiences. However, to maximise results, it is crucial to identify your business’ key goals and objectives.

Social Media 118

Social Media Media B2B Business 118

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94