Remove b2c budget
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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year.

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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

KO Marketing ) 80% of marketers intend to increase their ABM budget. Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. 5 General Digital Marketing Stats.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WebFX) 80% of marketers plan to augment their ABM budgets.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

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The Key Challenges in Enterprise Content Marketing

Marketing Insider Group

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article. The result?

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29 Charts & Stats on What Matters Most to Marketers Right Now

Hubspot

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 2) 93% of inbound marketers work at companies with an annual marketing budget between $1M and $5M. Who Practices Inbound?

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