Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
The ROI Guy
FEBRUARY 14, 2011
This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner.
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