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When cookies go away: Marketoon of the Week

Martech

A couple years ago, a group from MIT, GroupM, and Melbourne Business School studied the accuracy of third-party data that is regularly collected and sold by data brokers as the foundation of programmatic advertising. It was the most accurate data point in the data set sold by these data brokers, and it was no more accurate than a coin toss.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Yet despite using these one-off integrations, trying to manage all of these connections is painful, and two vendors have appeared that broker these identities, Janrain and Gigya. ( Disclosure: Gigya is currently a client ). Jumping on the bandwagon without a plan is not adding any value to anybody. How about in the B2B space?

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. Consultant/Broker-Strategic Marketing | Customer Experience at Stabilizer Marketing. But the B2C influence will infiltrate the B2B world, and marketers that can deliver a better, more personalized experience will have an edge.