Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Trust me, it ain’t pretty. to write for you.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Zoominfo

SEPTEMBER 16, 2020

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.).

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Biznology

OCTOBER 17, 2012

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How How do I measure social media return on investment (ROI)?” The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI.

Case Study 80

Case Study Case Studies Social Media Studies 80

Webbiquity

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

Social Media 100

Social Media Vendors Media B2B 100

ClearVoice

OCTOBER 14, 2022

Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Social Media Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Oktopost

JULY 6, 2022

Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. Meet Adam Clarke.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Onalytica B2B

DECEMBER 11, 2017

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

SendX

MAY 31, 2021

But I work from home and check my social media obsessively. B2C companies like car sellers, for example, would have a longer sales cycle and would require a great deal of lead nurturing and personalization. Whether you are a B2B company, B2C company or a content creator, SendX would be the right fit for you.

Marketing Automation Services 195

Marketing Automation Services Marketing Automation Email Marketing Automation 195

Webbiquity

APRIL 19, 2010

Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Social media marketing, in contrast, is ongoing.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Engagio

JULY 29, 2021

Sometimes B2B marketers miss out on opportunities because they’re trying too hard not to be B2C marketers. Take Facebook: the archetypal B2C platform, right? While following your audience onto Facebook is certainly a good idea, don’t make the mistake of jumping onto social media just because other marketers have.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Sales Engine

APRIL 14, 2016

Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. They’re all becoming media that we’re interested in.”.

B2B 168

B2B Blogger Content Public Relations 168

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Media Paid Content Work Management 155

Engagio

MAY 26, 2020

Sometimes B2B marketers miss out on opportunities because they’re trying too hard not to be B2C marketers. Take Facebook: the archetypal B2C platform, right? While following your audience onto Facebook is certainly a good idea, don’t make the mistake of jumping onto social media just because other marketers have.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Biznology

FEBRUARY 22, 2019

One of the best tips for beginner bloggers is to be honest in your posts. One major advantage of using social media for marketing and advertising your small business is that it allows you to create relationships with your customers. It’s all too common that people say one thing and then do the other. Help earn customer’s trust.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine?

Ethics 100

Ethics Social Media Media B2B 100

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Here are 6 reasons why you should embrace it.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Onalytica B2B

MAY 3, 2018

Thankfully, we can come to the rescue here to shed some light on what a year’s worth of success has looked like for us from our experience of running over 1000 influencer programs across B2B, B2C and not-for-profit sectors. From mommy bloggers and beauty bloggers to tech and finance experts – we’ve done it.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. . Resource and tutorial pages.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Navigate the Channel

NOVEMBER 14, 2017

Influencer marketing has long been a staple in the B2C marketplace. As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. Using Publishers as Influencers.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for social media. billion people worldwide now use social media. percent of millennials in the United States are social media users. 41 percent of social media users say it helps them feel more connected to others in real life. Social Media Examiner ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Onalytica B2B

MARCH 12, 2018

A great example of a well aligned influencer and brand collaboration that has struck the right balance between reach and relevancy is between a Fitness blogger with 215k Instagram followers, Zanna Van Dijk and Blue Diamond Almond milk. A great B2C example of this, is the social media influencer army that Gymshark have built.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

Adobe Experience Cloud Blog

MAY 23, 2012

We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. Jay opens with his presentation on “The 7 Myths of Social Media”. Myth #1: My customers don’t use social media. Actually, they do. Think again.

Marketo 48

Marketo Social Media Media Buzz 48

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Onalytica B2B

APRIL 11, 2017

Whether for B2B or B2C, people have forged a path to influencer status within their niche. There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field. For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Entrepreneur, blogger and speaker. We start March with our Top 30 marketing influencers of 2018.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. UnitedLinen. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. SEMrush) The U.S.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. Heidi Cohen – Twitter account: @heidicohen – Website/blog: [link] Entrepreneur, blogger and speaker. Website/blog: [link].

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. Check out his blog, {grow}.

Social Media 40

Social Media B to B Media Advertising Agencies 40

Hubspot

OCTOBER 27, 2016

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. 9 Questions About Planning and Scheduling Social Media.

Social Media 28

Social Media Planning Media Buyer Personas 28