Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% 86% of B2B firms are using social media, compared to 82% of B2C outfits.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Hubspot

MARCH 27, 2018

Claire is a co-founder and Chief Marketing Officer of Userlist.io , the founder of Love Your Customers , and co-host of Forget the Funnel. She was also the Director of Marketing at Calendly. Joanna is Chief Marketing Officer of ClassPass , a tech advisor, and blogger at Entrepreneur.com, MarketingLand.com , and JoannaLord.com.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. So in order to maintain and grow website traffic, online marketing practices have to change as well. Why the WPO Model is Important.

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Paid Content Traffic Lead Ranking Lead Scoring 100

The Effective Marketer

FEBRUARY 15, 2010

If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different. This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing. Industry benchmarks are only useful for bathroom reading.

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Advertising Benchmark Work Management Marketing Management Planning 100

Atomic Reach

MARCH 18, 2019

Bryan Eisenberg is a pioneer and an international authority in online marketing. Gianluca Binelli is passionate about using scientific marketing to improve performance. She has over 6 years of experience in Google managing online marketing with AdWords. Justin Bruce – Founder at Justin Bruce Marketing.

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Paid Content PPC Paid Search Agency SEM 102

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

The Effective Marketer

MARCH 17, 2010

The emails in these galleries are mostly B2B marketing in nature, but the design principles can be applied to B2C as well. Design #11 Email Sender: Tableau Software Email Title: 50 Metrics Every Marketer Should Master What I Like: Small but visible logo on top left identifies the company immediately. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Industrial Marketing Today

JANUARY 3, 2011

You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog is a powerful online marketing tool for inbound lead generation. The chart below shows the difference between B2C and B2B companies.

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Top of Funnel Business Blogging High Quality Lead Business 60

Adobe Experience Cloud Blog

MAY 23, 2010

VP of Industry Marketing for Xerox Global, Laura Ramos , discusses how B2B organizations can leverage social media to build better relationships with customers and prospects on the B2B Online Marketing Blog. Ramos also offers insight on how B2B social media differs from B2C social media. . for B2B marketers.

Social Media 48

Social Media Media Web 2.0 B2B 48

Online Marketing Institute

OCTOBER 29, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

But, as you glance at that ever-growing list, you realize a decent chunk of these examples are B2C or consumer-based organizations (with a large portion of them in the tech sector). I also love the way Indium presents its blogs and bloggers on its Web site. There is lots out there for B2C but nothing targeting B2B.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 3) Lee Odden. Follow @leeodden.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Online Marketing Institute

JUNE 27, 2009

5 Surefire Ways to Increase Google Adsense Earnings Five Mistakes Can Sink Your PPC Campaign Microblogging on Facebook with Hellotxt How to write an attractive blog post – 8 Tips Twitter Marketing Strategy Interview - Marketing Professor How to Optimize Your Website for Google Local Search Website Optimizer, What Should I Test?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Marketing Insider Group

APRIL 7, 2020

But don’t overload your posts with keywords: Many first-time bloggers – or those without much content marketing experience – include way too many keywords in their posts. Online marketing expert Neil Patel recommends that you post once per week at a minimum.

Budget Programs 356

Budget Programs CMS Development Content Marketing Industry CMS 356

KoMarketing Associates

NOVEMBER 13, 2018

62% of bloggers don’t update old articles . Source: Orbit Media 2018 Blogger Survey. Source: Orbit Media 2018 Blogger Survey. 13% of bloggers do not know if blogging drives results. Source: Orbit Media 2018 Blogger Survey. Road Map to Success: Content Marketing Strategy Essentials. It’s sad really.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

Online Marketing Institute

JANUARY 4, 2011

B2C companies can use similar tactics to provide information that improves the lives of their customers and reinforces their own position in the marketplace. This can be one of your bloggers or someone else in the company. Spreading the workload out lessens the chance that your bloggers will get burned out.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

NOVEMBER 16, 2012

The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. It's no surprise then, that 87% of online marketers use video content , according to Outbrain's State of Content Marketing.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. Assuming social media works for every company, whether they are B2B or B2C, is a blanket statement and jumps to a very big conclusion. This makes no sense. Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Zoominfo

JUNE 10, 2019

In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community. Joe Pulizzi ( @JoePulizzi ). Twitter Followers: 132k.

B2B Marketing 222

B2B Marketing B2B Zoominfo Opinions 222

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual.

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Paid Search Agency Social Media PR Advertising Agencies 122

KoMarketing Associates

MAY 2, 2017

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. Content Marketing Partnerships. Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

SalesIntel

MAY 17, 2023

An online study says that 80% of B2B buyers want to have a buying experience like a B2C customer. Optimizing Content Strategy with Data-Driven Analytics In any type of marketing, you first have to create a marketing strategy or plan. Online marketing tools allow you to create a routine for uploading content.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

Webbiquity

JANUARY 16, 2012

Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 12 things every business blogger should know how to do by Ragan’s PR Daily. 7 Key Elements to a Successful Business Blog by TopRank Online Marketing.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Atomic Reach

APRIL 2, 2019

Marketing automation plays a huge part in B2C email marketing. As the most powerful automated email for B2C retailers is the email triggered when a customer abandons their cart. On average, marketing automation drives a 14.5 percent decrease in marketing overhead. What's next for Content Marketing?

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging.

PR 20

PR Rules Web 2.0 B2B Thought Leadership 20

Single Grain

OCTOBER 30, 2020

Before we dive into the “how” of creating a stunning infographic and helping to make it go viral, let's start with the “why” Here are some great statistics that prove infographics are still a great content marketing investment: Articles with infographics got 178% more links than standard articles.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

SmartBug Media

MARCH 25, 2019

The Difference Between B2B and B2C Marketing (and Other Questions). 4 Things I Learnt as a Blogger Working at an Influencer Marketing Platform. 4 Things I Learnt as a Blogger Working at an Influencer Marketing Platform. The 9 Conversion Habits of the World’s Most Successful Bloggers. ProBlogger.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Unbounce

JUNE 16, 2020

Most PRMs either leaned too far in favor of enterprise software on one end (reseller) or B2C consumer products on the other (affiliate). Content creators, bloggers, and traditional affiliates spend time learning from one another and staying in the know on various forums. Check them out. Start there. Forum recruitment.

Landing Pages 131

Landing Pages Advertising Agencies Paid Search Agency Sales Management 131

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Directive Agency

MARCH 7, 2019

Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Hubspot

MAY 11, 2017

Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace. We live in an age of digital disruption and a constantly evolving marketing playground. 96% of B2C marketers believed they were experiencing “significant change” in 2014. 6) Michael Brenner , Marketing Insider Group.

Paid Search Agency 76

Paid Search Agency Best Practices Marketing Agencies 2 Advertising Agencies 76