Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. LinkedIn) An ABM strategy can boost marketing revenue by 208%. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

ClearVoice

NOVEMBER 2, 2018

Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Location: San Francisco, California. Cost: $1,095 – $2,095.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

LeadSquared

FEBRUARY 10, 2016

How would the story telling format be applied to a B2C company (in Banking, Financial Services and Insurance domain specifically)? I think storytelling is important in each domain, B2C even more so. If two blogs enter into a partnership, where bloggers from both the parties write guest blogs on each other’s websites.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Tony Zambito

JULY 24, 2011

  While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.  From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

SpotMe Blog

JUNE 2, 2021

B2B lead generation is different from business-to-consumer (B2C) lead generation in that you’ll focus on selling to other companies, rather than to individual consumers. Find bloggers out there who follow and write about your industry. Another benefit of hybrid and virtual events is that everything can be recorded.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

DECEMBER 9, 2010

Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. We make choices based on facts and emotions. We want to be spoken with not to. Inside out to outside in”” Email is Still Relevant & Adapting to Social. Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

B2B Marketing Zone Posts

FEBRUARY 2, 2010

I humbly submit a few practical ideas to help you become a time-efficient blogger. Thanks to YouTube, and inexpensive, easy-to-use camera options like webcams, Flip Video cameras and iPhones, online video is now well within the grasp of just about anyone. For B2C or B2B Marketers this was a huge revolution. I really do.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Outgrow

SEPTEMBER 30, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . Should we do YouTube, TikTok, Instagram, or LinkedIn?”

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Single Grain

AUGUST 27, 2019

In our modern world, social media is now one of the first places where many customers are interacting with businesses. It is now quite common for people to look for a company's contact information on their Facebook or LinkedIn account page. But many fail to see the connection between social media and SEO.

Social Media 100

Social Media SEO Media Lead Scoring 100

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Atomic Reach

APRIL 2, 2019

Marketing automation plays a huge part in B2C email marketing. As the most powerful automated email for B2C retailers is the email triggered when a customer abandons their cart. From YouTube to Vimeo, and all social media platforms, consumers are starting to engage with more video content. Video Marketing Statistics. Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. LinkedIn company page monitoring. No post interaction and tracking directly from dashboard. HootSuite is one of the standard-bearers for B2C social media management solutions.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Social Media Stats and Demographics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Martech Advisor

JANUARY 28, 2020

There’s a stark difference between the content marketing strategies implemented for B2B and B2C brands. B2C brands primarily create munchable content aimed at engaging and entertaining their audience. Forum: You can launch forums as a way for your community members to interact with you and among themselves.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Metrics to Measure YouTube Marketing by distilled.

Social Media 100

Social Media Social Marketing Work Management Media 100

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Those posts are then shared automatically across your connected social accounts — Twitter, LinkedIn, and Facebook — or you can have Quuu send you daily suggestions to quickly sort through yourself.

Curation 111

Curation Tools Enterprise Management Content 111

Online Marketing Institute

NOVEMBER 2, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. 58% of consumers follow brands on social media.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Online Marketing Institute

NOVEMBER 1, 2010

this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Also noted: • One in four Americans watches a YouTube video every day. • Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. How are marketers measuring social media success?

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

OCTOBER 5, 2010

Secrets of Twitter Hashtags (For Those Still Unsure) by Interactive Insights Group. Social media rock star Chris Brogan offers 50 tips for interaction, technical considerations, business, integration, and off-Twitter activities (e.g., “Think of Twitter as a guidance system to what you think is interesting. Share this on LinkedIn.

Twitter 100

Twitter Stats Tools Tips 100

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Maximise your presence on Twitter and LinkedIn to harvest relationships.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Sprout Social

OCTOBER 17, 2016

Most people use it as a way to interact with friends and family. Keys to Success Add Images Image posts get 179% more interactions than the average Facebook post. source ) LinkedIn LinkedIn is known as the social network for business. If you're in the B2B space, LinkedIn is a must. Increased Facebook clicks 8.5

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Magisto

SEPTEMBER 23, 2019

Authenticity leads to more proximity to your audience, so it usually leads to more engagement and more interactions. B2C – An adjective to refer to a company that sells its services or products to the public. Chatbot – A Chatbot is an artificial intelligence that is used on a chat platform to interact with customers.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Content Marketing Institute

NOVEMBER 7, 2017

For example, if your aim is greater awareness and/or reach, consider working with popular bloggers or other relevant influencers who have something to gain themselves from helping to increase your share of voice. For example, you can pay to promote regular tweets or the video content embedded in a tweet itself with a Video Views campaign.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Social Media Revolution by YouTube. More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

JUNE 14, 2012

We’re starting to see a lot more interest being paid to Facebook ads, LinkedIn ads, things of that nature. But it doesn’t matter whether it’s on Facebook or LinkedIn or YouTube. They surveyed over 1,000 B2B and B2C companies worldwide. At least you have a chance to interact with them.

Social Media 115

Social Media Work Management Advertising Agencies Paid Search Agency 115

Magisto

OCTOBER 3, 2019

B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. It is made to create interactions and engagement within the community of the brand. Engagement Rate – The number of interactions (likes, comments, shares) divided by the number of people reached.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Full Circle Insights

NOVEMBER 25, 2020

Tools like Google Analytics can see all of the online interactions that each user had with a business. Video streaming through social media such as doing Facebook lives and stories is a digital marketing trend that has changed marketing and it’s not hard to see why, said Simon Hansen, founder and blogger at Best Sports Lounge.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Webbiquity

JUNE 6, 2011

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! Sean Gardner – @2morrowknight. Sean was also a #MMChat guest, sponsored by @TheSocialCMO.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. LinkedIn for B2B Marketers. Check out these ways you can use LinkedIn in your B2B marketing!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28