Trending Sources

Focusing on your Klout score is detrimental to your business

Confluent Forms

Sure, there are other software packages that do these same things (Google Adwords, Google Analytics, Google Webmaster, Blogger, Constant Contact, etc.), but the utility of their platform is that it is in one easy-to-use package. hubspot best practices seo social media b2c content strategy b2b klout sales small business publicity strategic planning businessWhat is Klout? He was right.

52 MarTech and Marketing Ops Champions You Need to Follow

bizible

VP, Principal Analyst at Forrester | Serving CMOs | B2B enthusiast. CEO and Co-founder of @Engagio | Former co-founder of @ Mark e to | Marketing speaker and blogger | Entrepreneur | Advisor to @GetScripted and @Newscred. Sr Marketing Executive | TEDx | Digital Technologist | Marketing Maven (B2B & B2C) | Web Analytics User | eCommerce Junkie | Tech Geek. Keynote speaker.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. Image credit: Association of National Advertisers.

Top Instagram Influencers

Act-On

Forrester found that engagement rates on Instagram are almost 58 times higher than engagement on Facebook and 120 times higher than Twitter’s. Petersen’s Instagram, which attracts much more than just mommy bloggers, shows off new products, adorable pregnancy announcements, and advocates for other small businesses. Is Instagram B2C or B2B? Why Instagram? Adam Braun.

Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

It's All About Revenue

As digital disrupter and technology blogger Travis Wright noted last week , Interact 2014 is “one of the biggest events for digital marketers of the year” It’s also one of the few marketing conferences for both B2C and B2B marketers. by Kevin Akeroyd | Tweet this The onus is on us. Simply put, modern marketers have to deliver the goods. Marketing Efficiency

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger Tom then served Gartner as a Managing VP.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Adam T.

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How to Write Your First Blog Post

Modern B2B Marketing

Then on my second post , which also hit 1,000 shares, I received comments from readers. I was thrilled to see people interacting with what I had written. I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post. thought raced through my mind. Overcoming the Fear. Writing.

The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

Generally speaking, B2C businesses still have need for content, but it tends to be a different quantity of content or a different depth of content, compared to B2B. ” On the other end of the spectrum, you’ve got these analyst firms, the Gartners, the Forresters, folks like that, who publish much less frequently. Put simply: It’s a complicated time to be a marketer.

Understanding the New Roles in Marketing

Hubspot

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? New Marketing Roles of Growing Importance. Enough said.

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2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. 22nd, bloggers from around the world take over New York City. 22nd, bloggers from around the world take over New York City. Nominees working for tech-focused venture capital, advisory and analyst firms were also allowed. in August 2006.

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands. Powered by Blogger

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death! I was just wondering what.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. According to Tom Grant , Ph.D,

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger. What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high?

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2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. Adam L. Originally from Oz.

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Is Your Social Media Strategy Dynamic?

Marketing Action

What’s even more interesting is that virtually all your buyers – whether you’re B2C or B2B – are using it as well, often for research into purchasing decisions. According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. Her points underscore a key proposition: Social media is extremely dynamic. Yikes!

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

Source : Forrester Research. 86% of B2B firms are using social media, compared to 82% of B2C outfits. Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms. 36% of B2B executives have “low interest in social media&# compared with just 12% for B2C executives. Bloggers on Brands. This is set to reach 12% by 2013.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Jeremiah Owyang No doubt the first opportunities we'll see are in the B2C consumer space --but don't discount how LinkedIn is indeed a B2B based network. briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others. Or do I interpret this wrong? Expect more now.

This is the week that was: The death of the tagline?

Earnest about B2B

When you think of any brand, whether it be B2B or B2C, one of the first things that comes to mind is its tagline – well that’s what us marketing folk would like to believe.  Following a Forrester report launched last year talking about the number of CMOs looking to upend their marketing function and bring them kicking and screaming into the modern age, Accenture responded this week with a report showing that progress is actually slowing. Today influencer marketing, or knowing the right bloggers, tweeters and conversation engagers online is more important than ever.

The Mi6 Tweekly: Week of October 11, 2010

MI6 Marketing Agency

SAPs CMO says #B2B marketers need to think like B2C counterparts: (via/@brennermichael). Chart:US Bloggers, 2008-2014 (Source: @eMarketer). Social Technographics Profile, Sep 2010 update (Source: @forrester). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Canadian Thanksgiving. Tuesday. Small businesses change expectations regarding social media.

Inbound Marketing Goes Global

Hubspot

“learn from successful B2C emails from @ groupon @ woot - shorter 1 topic emails & with great open rates” “Optimize your email: no more than 300 words and add a 'like' button” SilverPop research: companies across the world get a “24% increase in reach by including social sharing links in emails” Mobile Growth Means Changes for Your Marketing.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How do B2B social media marketing practices differ from B2C companies? Facebook pages that use the words “collaboration&# or “blogger&# have on average three times as many fans as pages about SEO or optimization. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. companies and 30% for B2C companies.&#. More than 1.5

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Let me explain… This post hereby announces the death of… Read more… Roger Warner | January 25th, 2008 | one comment The difference between B2B and B2C… in one New Yorker cartoon I’ve been thinking a lot about the difference between B2B versus B2C marketing. Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Come and get it! World&#. 

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5 B2B Social Media Success Stories

Modern B2B Marketing

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Clearly it’s not just B2C companies that can succeed on the social web. The Facebook fan page of Forrester Research is a constant source of interaction for its fans. 3. Forrester Research. We also have more than 6,000 followers on Twitter. Kinaxis.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools.

Best of 2009: SEO Tips, Part 1

Webbiquity

This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) with humor—at least to those of us who live and breathe b2b marketing, and are amused by how perplexing it can be to b2c marketing agencies. Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. Blogging helps.

Attempt at Categorizing Technology for Managing the B2B Pipeline

B2B Marketing Confidential

Updates since original post in red. I’ve been trying to categorize all the technology that’s available out for B2B marketers into neat buckets. I’m sure Forrester and Gartner have done much better jobs at this than I have, but their reports cost money. Wow, since I am an IBM Information Integration blogger I am somewhat appalled that it is missing from your page.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

People are now curating lists of the most influential bloggers by Klout score. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. Why Chris Brogan is invincible - grow - Practical Marketing Solutions , November 14, 2010 I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution.  How are your landing pages and blogger pitches? Really great content around B2B Marketing again this month.  There must be some good business reason they do it, right? .

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