Marketing Insider Group

APRIL 30, 2013

Firms need to differentiate through brand experience. Douwe Bergsma ( @ douwebergsma ) of Georgia-Pacific laid out three critical requirements for the role: “CMOs need to be 1) scientists 2) storytellers and 3) army generals.” The B2B versus B2C dichotomy is becoming irrelevant.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. He is an advocate of digital storytelling and an expert in seasoned growth marketing. He has been working in both B2B and B2C streams. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. And it's STILL a big differentiator!

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62