Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B? It's Time to get Interactive. it would be great to hear from you.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

MLT Creative

MAY 17, 2010

Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. DebWeinstein – Principal of B2C advertising and marketing firm in Canada. ericfletcher - Eric is a marketer, blogger, law firm CMO and all-around great guy.

Social Media 40

Social Media B to B Media Advertising Agencies 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Find bloggers out there who follow and write about your industry. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

ANNUITAS

SEPTEMBER 15, 2020

Business-to-consumer (B2C) companies have harnessed social media in a huge way. Why are business-to-business (B2B) businesses not realizing the same level of success? Why are business-to-business (B2B) businesses not realizing the same level of success? Social media isn’t for B2B businesses.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

The Lead Agency

MARCH 27, 2018

B2B businesses of all sizes contain departments that are impacted by digital transformation. Therefore, it is important for any B2B business to have a digital marketing strategy in place. However, 14% of B2B businesses fail due to poor marketing. However, 14% of B2B businesses fail due to poor marketing.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Online Marketing Institute

JANUARY 4, 2011

According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. But how, exactly, does a business go about creating a blog that their customers will actually read? If the public sees you as honest and straightforward, then they’re more likely to do business with you.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Huptech Web

MARCH 7, 2024

It makes your business stand out in the crowd. How to Create a Content Strategy for your e-Commerce business? Airbnb The community-driven hospitality company collaborates with travel bloggers, influencers, and celebrities to share their unique stays and experiences. That’s where content marketing comes in!

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 52

SalesIntel

MAY 17, 2023

Business-to-Business (B2B) marketing, however, is a little different. In this type of marketing, businesses try to sell their products/services to other businesses instead of customers. There are a number of content marketing tools that can assist businesses to increase their B2B sales.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. Im also seeing great prospects for someone taking this, running with it, and creating their own learning culture consulting business.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 22, 2009

Seemingly untouchable business empires crumble and disappear practically overnight. Google has dis-intermediated the content business. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. It’s not just that there are so many new ways to reach people. Okay, okay.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). My focus is on B2B, rather than B2C. Usage : 86% of B2B firms are using social, compared to 82% of B2C.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Magisto

OCTOBER 3, 2019

B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. Branding insists on what makes your business different from others.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Albacross

JULY 2, 2018

Assuming you’re working at a SaaS company, this typically doesn’t incur any cost for your business. For B2C companies such as eCommerce stores , doing this is easy. Shortly after kicking off their employee advocacy program, IBM launched a business-to-business appeal called #NewWayToWork. Stay In Touch Post-Purchase.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. You know what a great solution for that problem is? Social media!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Webbiquity

MARCH 4, 2014

Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.

Guidelines 100

Guidelines Enterprise Management Wiki Social Media 100