Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. Is B2B SEO really that different from B2C SEO? We will also outline the most impactful B2B vs B2C marketing strategies for both businesses and consumers that are common in today’s SaaS world. .

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic.

SEO 287

SEO Lead Ranking Lead Scoring Paid Search Agency 287

Contently

MARCH 30, 2023

This isn’t your typical search engine optimization (SEO) advice column. Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. It’s that many, many organizations take a cynical approach to SEO. It may even do the opposite.

SEO 144

SEO SERP Content Keywords 144

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 344

Enterprise Management Paid Search Agency Work Management Traffic 344

Contently

FEBRUARY 8, 2023

Among their ongoing challenges: attracting traffic to content, improving its SEO performance, and generating content ideas. Spotting and capitalizing on these trends early, especially in a B2C market, will help you ride the popularity wave while it crests. Fortunately, Google Trends is a free tool to help solve these challenges.

Marketing AI 173

Marketing AI Trends Google SEO 173

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

SEO 123

SEO Top of Funnel Buyer Personas B2B 123

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. ” Leave a comment (or subscribe) to a blog about IT recruiting. People are much more likely to link to a blog post than your “services page” too.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Visitor Queue

AUGUST 28, 2020

Business-to-Consumer (B2C) businesses like yours employ a variety of marketing methods to reach more customers online and off. The post What’s the Average Cost Per Lead for Different B2C Marketing Channels in 2020? appeared first on Blog Visitor Queue.

Cost per Lead 98

Cost per Lead Cost Advertising Channels Leads 98

Marketing Insider Group

MARCH 30, 2020

The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Regular, frequent blog posts at intervals of one week or less keep your company on potential customers’ radar.

B2B Sales 291

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 291

Webbiquity

FEBRUARY 22, 2022

Budget isn’t the most important factor (unlike the B2C world). Though there are some similarities between B2B and B2C influencer marketing, in important ways the two strategies are very different. Repurpose the content, for example as a blog post (like these answers to tough SEO questions ). Promote the video.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

KoMarketing Associates

JULY 31, 2018

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). This is the most basic aspect of local SEO that is still ignored (alarmingly!) Claim Review Pages. Citysearch.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! 3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts. 5 Key Differences Between B2B SEO and B2C SEO.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Improve Your SEO. Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Webbiquity

MAY 30, 2023

1) B2B marketers are faring (a little) better than B2C. ” It’s not surprising that increasing sales revenue was the top goal (at 67%) among B2C marketers, where marketing is responsible for driving in-store and online traffic, and sales professionals (other than for big-ticket items) generally play a smaller role.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. And it won’t help with your SEO. “Sky is blue” statements.

Copywriting 325

Copywriting Marketing Budget Budget Programs B2B Sales 325

Webbiquity

MARCH 10, 2022

Start a Blog (If You Haven’t Already). Blogging can have numerous benefits to your brand’s image because it allows you to share your knowledge and build a connection with your audience. It’s also extremely valuable for SEO. It’s also extremely valuable for SEO.

Spending 325

Spending Brand Identity Branding Top of Funnel 325

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs. Content Creation. Optimization.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. What is SEO and what does it mean for companies selling B2B? Search engine optimization (or SEO) is the practice of optimizing your website for search engines like Google, Bing, Duck Duck Go, and more.

Paid Content 52

Paid Content SEO B2B Lead Ranking 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

KoMarketing Associates

MAY 26, 2016

With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. B2B marketers use social media for completely different reasons than their B2C counterparts. The sales funnel is much more intricate and the buying process is more time consuming than B2C.

Social Media 183

Social Media SEO Media B2B 183

Porch Group Media

MAY 23, 2022

But how well are B2C companies leveraging mover marketing strategies? But are B2C companies leveraging mover marketing strategies to their fullest extent? About 84% of B2C marketers had a customer acquisition and retention strategy in place or were in the process of implementing it. Tactics mover marketing strategy adopters use.

First-Mover Advantage 52

First-Mover Advantage Allocation Marketing Budget Paid Social Agency 52

Marketing Insider Group

JANUARY 24, 2022

Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. The videos provide high value with simple, low-cost, no-frills production.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Porch Group Media

JUNE 7, 2022

The report is based on a survey of 253 B2C marketing professionals, all of whom work at organizations with at least $100 million in annual revenues; the majority (64%) work at companies with more than $500 million in annual revenues. Although enterprise B2C marketers are putting data to use in targeting movers, they do have some obstacles.

First-Mover Advantage 59

First-Mover Advantage Allocation Planning Budget Programs 59

Marketing Insider Group

MARCH 17, 2021

After all, it appears on a content marketing agency’s blog, right? Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. As search engine optimization (SEO) giant Moz puts it, content builds a “strong brand awareness” in your audience.

Content Marketing 304

Content Marketing Paid Search Agency Advertising Agencies Business 304

TrustRadius Marketing

DECEMBER 5, 2019

There are a handful of key differences between business-to-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include. The market for B2B sales also looks different than it does for B2C. Elements of B2C Selling.

eCommerce 52

eCommerce Marketing Management Peer-to-peer B2B 52

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

Product 54

Product Content Marketing Lead Ranking Planning 54

ClearVoice

JULY 12, 2023

Is writing blog headlines and fine-tuning them worth it? The Power of Blog Headlines Using powerful blog headlines will benefit you in many ways: You get more clicks. You get SEO value. Inserting your target keywords in your headlines helps search engines understand what your blog post is about.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it! Let’s get into it.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

ClearVoice

NOVEMBER 3, 2023

Technical SEO is a lot like a city’s power grid. In this article, we explore the world of technical SEO, its core components, and its profound impact on your site’s performance. In this article, we explore the world of technical SEO, its core components, and its profound impact on your site’s performance.

SEO 52

SEO Work Management Tagging Marketing Management 52

nDash

JUNE 8, 2022

For this Wednesday Writer Roundup, we have a former veterinary technician, a medical writer, an environmentally-focused business expert, and a B2B/B2C SEO pro. I specialize in blogs, emails, and website copy. I specialize in creating marketing copy and content strategies for B2B and B2C companies. Lia Aprile.

SEO 52

SEO B2B Copywriting Ideal Customer Profiles 52

nDash

JUNE 8, 2022

For this Wednesday Writer Roundup, we have a former veterinary technician, a medical writer, an environmentally-focused business expert, and a B2B/B2C SEO pro. I specialize in blogs, emails, and website copy. I specialize in creating marketing copy and content strategies for B2B and B2C companies. Lia Aprile.

SEO 52

SEO Copywriting B2B Ideal Customer Profiles 52

Webbiquity

AUGUST 6, 2020

But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok.

Research 242

Research B2B Marketing B2B Budget Programs 242

Contently

OCTOBER 25, 2017

Plus, I need my boss to realize that I need to do that first instead of writing and creating blog posts. This holds true for B2C companies as well, as we see in CMI’s 2017 B2C report. The 2018 B2C report hasn’t been released yet.). I hope you can give me some advice, please. Alejandro, Mexico. What Do I Do?

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

Webbiquity

NOVEMBER 4, 2021

Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. Knowledgeable help. Convenience. Friendly service. Why Acquire New Customers?

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Adobe Experience Cloud Blog

JANUARY 25, 2018

In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. Which directly contributes to why video content tends to rank better than regular blog posts. That trend will affect B2B marketers and B2C marketers alike. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134