Anything Goes Marketing

AUGUST 24, 2006

Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. If you have business blog (which you should), you can even send them a link and encourage them to subscribe. Makes sense eh?

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Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Use your blog to promote an offer that is exclusively through Twitter.

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Anything Goes Marketing

OCTOBER 7, 2006

After I blogged about a great campaign to advertise the Honda Element , I saw another car campaign by Nissan that had a good idea but will probably fail miserably. Tags: B2C integrated marketing. They have a film crew that is filming his day to day activities of what real life is all about living in a Sentra. Well, good luck Nissan!

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Anything Goes Marketing

JUNE 29, 2009

In B2C, this is more difficult but there may be opportunities to explore. There are two parts to this and I could spend a whole blog post just on this topic. Tags: landing pages email marketing B2B marketing automation B2C Sales process direct mail. Personalized email/direct mail content.

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Anything Goes Marketing

APRIL 21, 2010

I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it. Wind also conducts surveys and has their CEO regularly contributing to the corporate blog. Up here in Canada we’ve had three main mobile providers for as long as I can remember.

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Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. A while back I wrote about the concept of a " blogletter " that combines a newsletter and a blog. When you leave a comment on my blog, I get an email that tells me what you wrote about. In the "new world" of web 2.0,

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Anything Goes Marketing

NOVEMBER 19, 2006

strategies like blogging, don't forget about using email to support your other marketing channels. It would be interesting to better understand the details of this study but what it does show is how important email still is. While you start experimenting with web 2.0. Remember to maximize your email marketing.

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Anything Goes Marketing

OCTOBER 11, 2006

Are you moving from a B2C company to B2B? For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". If you're new to the world of email marketing then I have a few good resources for you! Text emails and much more.

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Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

OCTOBER 29, 2006

Someone signs up to receive your blog feed or email updates from you - what do you do? Bloggers Can Make New Subscribers Feel Special Too Sending a quick follow up to opt-ins may seem easy for organizations to do this with their regular corporate websites but how can blogs take advantage of this? Thanks for subscribing!

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Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". Although this post is mostly from a B2B perspective, the items described here can also be applied in the B2C world. You should consider other channels as well.

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