The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. A consistent user interface. Point solution stacks also have advantages. Stacks have challenges, too.

Marketing Attribution 104

Marketing Attribution Enterprise Management Work Management Marketing Management 104

Sprout Social

JANUARY 23, 2023

Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. Your time is best spent on monitoring KPIs, not the success of individual Tweets. In uncertain times, we might want to stick to what’s comfortable—and Forrester predicts that most CMOs will go that route this year.

Planning 125

Planning Ad Building Marketing Budget Budget Programs 125

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. “That’s something we saw front and center in the B2C world. This isn’t new. ” Why is that important?

Top of Funnel 93

Top of Funnel B2B Forrester B2B Sales 93

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. In her B2C life, she enjoys her 2022 experience. B2B Sellers Have Been Slow to Respond.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Engagio

NOVEMBER 16, 2023

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Sales has better, more informed conversations, and marketing delivers the right message to the right accounts at the right time.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Exo B2B

JUNE 18, 2019

Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. Channels, strategies and content.

Social Media 53

Social Media Emarketing Forrester Media 53

B2B Marketing Directions

AUGUST 11, 2019

Recently, it's become popular to downplay the differences between B2B and B2C marketing. But have all the meaningful differences between B2B and B2C marketing really disappeared? For this research, Forrester surveyed 552 B2B and B2C marketers (manager level and above) representing a wide range of industries and company sizes.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

LeanData

OCTOBER 5, 2021

B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. Learning from B2C. Rather, it is about using tech the best you can. It’s not about using more tech.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Vision Edge Marketing

FEBRUARY 22, 2022

For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . These purchases fall squarely in the realm of the traditional B2C buying journey. Why Your Company and Offer is the Best Solution. Conversations are unnecessary. It is a consultation.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. A Forrester WAVE matrix of leading vendors is one. ” One way is to develop automations that use your target market, your sales team’s approach and your best-customer profile recognizing signals from each stage.

Marketing Automation Services 124

Marketing Automation Services Intent Marketing Automation Email Marketing 124

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Martech

SEPTEMBER 29, 2023

Which products are best suited to the B2B world? Which are best for my industry and for my customers? Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 And so many choices out there.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Top Rank Marketing

MARCH 18, 2024

Whatever ways in which Google updates Google SGE in the future, you can bet they’ll be focused on making sure it provides authoritative best answer information; their reputation hinges on it. Compared to most B2C content, B2B content is more complex, niche, and difficult to summarize.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. To obtain the best outcomes, you need to customize, congeal, and produce content for each lead step.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. Here are three of the key takeaways: Become customer obsessed!

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Top Rank Marketing

SEPTEMBER 4, 2023

Namely, it showed that 80% of buyers expect the same buying experience as B2C customers. Despite the complexity of the products and services and longer sales cycle, B2B buyers want to experience the same kind of personal attention to customer service that a B2C customer, say, buying a pair of shoes might.

Enterprise Management 81

Enterprise Management Work Management Marketing Management B2B Marketing 81

Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

DemandBase

NOVEMBER 20, 2019

Along the way, we created a new technology category called ABM ( account-based marketing ), introduced incredible innovations helping customers realize 10x ROI on their investment, and built one of the best cultures and places to work that I have ever experienced in the 30+ years of my career. The Next Chapter.

Account Based Marketing 80

Account Based Marketing DemandBase ABM Forrester 80

Porch Group Media

SEPTEMBER 9, 2020

This varied slightly for B2C and B2B marketers. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers. In other research by Forrester , forecasts were not quite so optimistic. share) of total US marketing budgets in June, up from 13.3%

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Golden Spiral

JUNE 21, 2023

Similar to people, the best brands have personalities that make them relatable. The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. Think about your favorite brand.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

Versium

NOVEMBER 6, 2018

Versium’s own Chris Matty was featured in a recent Forrester report on humanizing B2B marketing. The punch line: Empathy is the key to humanizing marketing, for both B2B and B2C customers, and it’s essential. As pointed out in the Forrester Report, “As humans, we yearn to have our feelings, experiences, and attitudes acknowledged.

Forrester 40

Forrester Ideal Customer Profiles Profiling Contact Marketing 40

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. 60% of the marketing budget and resources are going to be spent on the best practices that we know are going to support growth.

Allocation 95

Allocation Peer-to-peer Marketing Budget Work Management 95

Contently

APRIL 19, 2016

” After I typed my questions, Richard told me someone named Karl could answer them best. New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. .” In exactly seven seconds, I got a response. “I’m

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” If that is the case, perhaps a low-cost tool is the best option for you. If you build your business on bad data, bad things are bound to happen.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Whilst B2C programmatic is thriving and growing year on year, B2B’s growth within the programmatic sphere has been somewhat slower and more speculative. ANA/Forrester ).

Advertising Agencies 56

Advertising Agencies Advertisements Advertising Paid Search Agency 56

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Marketing Interactions

JULY 18, 2021

Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). The thinking seems to be that B2B personalization should mirror B2C personalization. But it’s not working out very well.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

LeanData

FEBRUARY 10, 2022

The company’s industry-best lead-to-account matching solution is fundamental to ABM success, and LeanData Engagement Analytics is mission-critical for advancing deals to closed/won. It’s taking your “best customers” and developing a conceptual framework around who your next best customers will be. Start at the beginning.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge. They aren’t alone.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Sana Commerce

MARCH 4, 2022

According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. Read more: How to develop the best B2B omnichannel strategy for your market. Challenges achieving omnichannel. Investing in data and analytics infrastructure.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Content4Demand

JANUARY 29, 2019

The nearly two-minute spot, called, “We Believe: The Best Men Can Be,” digs deep into toxic masculinity. Despite the risks, Forrester anticipates that more CMOs will take leaps in their campaign strategies, focusing on divisive topics and current events for inspiration. Where Are the Brave B2B Marketers?

B2B Marketing 46

B2B Marketing B2B Forrester Advertising Agencies 46

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. she is also a YouTuber, entrepreneur, speaker and author of the best-selling book ” «T he Whuffie Factor». WebSite/blog: [link] She is a speaker and senior analyst at Forrester specializing in B2B marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. This campaign was an astounding success for our team,” says Carrie Cote, Senior Manager, Customer Marketing at Axonify.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65