Customer Experience Matrix

MARCH 24, 2016

One person told me he liked the case studies best; no surprise there. Someone else said they were surprised at how many had a B2C focus, although that was more an observation than a complaint. If things get really big, you could also split B2B vs B2C or enterprise vs. SMB. Best, David. Just a thought.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

PureB2B

MAY 30, 2022

Social media isn’t just for B2C anymore. The best B2B salespeople and marketers use social selling to build relationships, generate pipeline, and close new business. Contrary to popular marketing belief, the best social selling is done through personal accounts, not company and brand accounts. Grow your brand awareness.

Ideal Customer Profiles 62

Ideal Customer Profiles Landing Pages Paid Search Agency Social Media 62

Webbiquity

JUNE 16, 2015

– Case studies (65%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 1) Ann Handley. Follow @marketingprofs.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Marketing Insider Group

APRIL 30, 2013

As Sandra Zoratti ( @ sandraz ) from Ricoh pointed out: “The best way to give an idea a sense of urgency is to invoke the voice of the customer.”. Nancy Smith of iRobot ( @ NancyDSmith ) also offered practical tips based on iRobot’s rule: “Leave at least 5 percent of your budget for crazy stuff (aka experiments).

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. This is a common practice by the top sales folks and is a tremendous service marketing can provide to sales. This will help you to understand the style that resonates best. Best, Michael Click here to cancel reply.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

SnapApp

NOVEMBER 1, 2016

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Testing and Best Practices for Optimization. Twitter is another social network with paid media placements.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Marketing Insider Group

NOVEMBER 24, 2010

The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true&# marketing practices of old. We’re approaching our six-month download target in month two and we’ve already generated some great new projects with like-minded marketers (the best kind!).

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. They showed that there are many best practices that we can all learn from.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

TrustRadius Marketing

APRIL 13, 2022

Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. You’ll see their case studies stats quoted in many SMM articles. If your budget can’t handle paid advertising you can focus on organic traffic generated with SEO best practices.

Paid Content 52

Paid Content Social Media Pricing Price 52

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

JUNE 23, 2011

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. The content was practical and interactive. Each session had short case studies followed by a question and answer session. .

Social Media 100

Social Media Media POS Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. e-Strategy Trends ). e-Strategy Trends ). Earnest Agency ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Has your marketing team made plans yet?

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

SnapApp

FEBRUARY 17, 2015

Twitter was full of B2C brands commemorating the holiday, with some riffing on Presidential quotes: While Animal Planet offered “Meet the Presidential Pets:”. These are common B2C tactics, but it can be challenging to wrap your head around holiday marketing from a B2B perspective. For example, Monday was President’s Day.

Planning 48

Planning Campaigns Paper B2B Sales 48

Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. We also have more than 6,000 followers on Twitter. Clearly it’s not just B2C companies that can succeed on the social web. case studies and demos).

Social Media 48

Social Media Media B2B Forrester 48

LeadSquared

JANUARY 28, 2015

Otherwise, try Twitter and Facebook. Are case studies a good way to connect with readers? What platforms, apart from the company website, can be used to leverage these client case studies? Case studies are definitely a very good way to connect with your prospects. You would need to test it.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Conferences will take place outdoors during best comfortability for attendees — unless you’re attending during a bloody hot AZ or stifling humid FL summer! Best B2B Marketing Conferences in 2021.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Webbiquity

DECEMBER 27, 2022

A few noteworthy posts that surprisingly didn’t quite make this list include Eight Fascinating Facts About B2B Social Media Marketing for 2023 , IT Budgets and Tech Purchasing Trends for 2023 , Five Changes That Would Vastly Improve Twitter (Musk or No Musk) , and How B2B Content Marketing Has Changed and What To Do Next.

Top of Funnel 155

Top of Funnel Case Studies Case Study Paid Search Agency 155

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study. MarketingSherpa.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Hinge Marketing

JANUARY 14, 2016

LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. They have YouTube, Twitter, Facebook, Vine, Vimeo, and on and on for that already. Content that you can share with your audiences that will help you meet their needs include: Case studies.

Linkedin 48

Linkedin Paid Search Agency Companies Tips 48

Huptech Web

OCTOBER 6, 2023

About real-deal examples and case studies where UGC took brands from zero to hero. ? It’s even that random food vlogger on YouTube raving about the best cafe in town. Social Media Posts: The Twitter shoutouts, Instagram stories, and Facebook updates – are all fair game. The psychology behind the WHY. ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. B2B companies typically target niche markets with specific needs, compared to the broader approach often used for B2C marketing. Include a section for white papers, case studies, and videos. Case studies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

LEADership

AUGUST 7, 2014

Case Study: With all the knowledge they had about landing page optimization best practices, SAP was still losing money on a PPC campaign that just wasnt performing well. Read the case study here. B2B marketers have mostly been a shy lot so far while B2C has really taken online ads to the next level.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hubspot

DECEMBER 6, 2010

Though this is a question that we have started encountering recently, it originates from a much broader conversation about the marketing differences between B2B and B2C companies. B2B marketers, David Meerman Scott suggests, have this idea that something is different about what they do compared to what B2C marketers do.

Social Media 28

Social Media Paid Search Agency B2B Marketing Social Marketing 28

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. White papers need to be some of your best content.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Content Standard

AUGUST 26, 2016

I picture articles so compelling I can practically hear the clear voice of the writer who composed it. One of the best things about email—and automated email marketing in particular—is that it enables marketers to create personal experiences that speak to their recipients. I think of catchy hashtags and emotional Instagram campaigns.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. To B2B or to B2C? Bernie Madoff.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Hubspot

OCTOBER 27, 2016

Just have a look at this collection of Twitter success stories , and the subhead introducing them: "Learn how businesses from around the world achieved their goals with Twitter.". Plus, each one has its own “secret sauce” of when to post, and how often -- check out the best times to post to each network.

Social Media 28

Social Media Planning Media Buyer Personas 28

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. He is the Founder & President of Tiecas, Inc. –

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hubspot

NOVEMBER 8, 2010

Have Facebook and Twitter diluted the effect or need to blog? Facebook and Twitter have actually increased the need and importance of blogging. Are B2B or B2C companies more social media friendly? Social media applies to both environments, B2B and B2C. Case studies are there to demonstrate this success.

Social Media 28

Social Media Social Marketing Paid Search Agency Work Management 28

seo.co

FEBRUARY 21, 2022

how B2B marketing differs from B2C marketing. best practices for B2B marketing via email, content, social media, and more! The other being B2C marketing, or business-to-consumer marketing.). How Does B2B Marketing Differ From B2C Marketing? B2C marketing is much more direct. B2C Marketing.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Hubspot

JANUARY 17, 2012

And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. In addition, companies that use Twitter average 2x more leads than those that don't. Are they on Twitter? 8 Ways to Leverage Social Media Beyond Social Networks.

Social Networks 28

Social Networks Social Media Top of Funnel Media 28