Remove b2c benchmark
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Best Marketing Books You Need To Read

Brightedge

Download the content funnel mapping checklist. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. He covers the implications for web site content as well.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. What is Content?

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

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The 5 Types of Content to Include in Your Personalization Strategy

Content Standard

Help-centered content strategies seek the customer’s input and, in return for those data points, provide meaningful information to the customer in a transparent manner. ” In the same study, Gartner outlines a framework for “Tailored Help” to guide marketers in their personalization strategies. .”

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Why you need to create a content plan.

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What is Employee Advocacy? A Complete Comprehensive Guide

EveryoneSocial

Brands created their profiles and spent a lot of money to 1) build up their followers and 2) to promote their content. While employee advocacy has made a lot of sense for B2B businesses, it’s only recently that B2C companies have started to turn more towards their own employees. Your brand followers aren’t seeing your content.