WebMarketCentral

JUNE 18, 2008

There's a strong case to be made that B2B marketers have always been more aggressive than their B2C counterparts in adopting new technologies, due to their smaller budgets and more tightly targeted audiences, or at least that this has been case for the last two-to-three decades.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

AUGUST 14, 2007

and EMEA markets, for B2C and B2B campaigns. Marketing Today has summarized recent results Pro Publishing Services provides a breakdown based on sending frequency ; and U.K. marketing agency eMarket2 has published a highly informative white paper with statistics from both the U.S.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

APRIL 17, 2006

The new lead generation services page highlights firms that provide teleprospecting, lead management, lead nurturing, appointment setting, lead qualification, and response management services for both b2b and b2c clients.

Marketing Management 20

Marketing Management Advertising Agencies Paid Search Agency Lead Qualification 20

WebMarketCentral

DECEMBER 3, 2009

9 things you MUST know before you start any conversion rate optimization by Search Engine People Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

FEBRUARY 24, 2009

With that in mind, here are 7 ways to trigger emotions in your copy," Lisa Packer shows how to effectively add emotional appear to B2B or B2C writing in this brief but insightful post. Copywriting: 7 Ways To Trigger Emotions by Self SEO After stating "all human beings buy on emotion.

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

SEPTEMBER 15, 2008

My take is that he does miss the distinction between B2B abd B2C here (PPC ads are very productive, especially for software and computer hardware products) but he's absolutely correct that search advertisers often underappreciate the value of branding and PR to enhance PPC results.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. It's growing at an astounding rate.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

MARCH 19, 2006

The structure applies to b2b companies as well as b2c firms. The third-largest company in any industry normally is -- and needs to be -- the most innovative. For example, Chrysler brought back the convertible and developed the minivan.

Marketing Management 20

Marketing Management RSS Rules Acquisitions 20

WebMarketCentral

SEPTEMBER 18, 2007

While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

OCTOBER 20, 2009

But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 8, 2008

IndustryBrains B2c marketers have a wide variety of ad networks to choose from, but for technology-focused b2b vendors, IndustryBrains (recently folded into Marchex Adhere ) is far and away the leader. While network buys are common in b2c marketing, b2b banner advertising is generally purchased directly from media publishers.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

DECEMBER 29, 2009

Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google's webmaster tools.

SEO 20

SEO Best Practices PageRank Domain 20