Anything Goes Marketing

OCTOBER 8, 2007

This was a fairly straightforward B2C transactional example. Tags: email marketing B2B B2C search Google closed loop. StubHub can then evaluate which search engines and keywords resulted in the most sales and invest appropriately. Closed loop marketing seems easy eh? What about the other marketing channels like email and my website?

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

APRIL 5, 2009

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Technorati Tags: lead nurturing , e-mail marketing , lead scoring , autoresponders.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JUNE 29, 2009

In B2C, this is more difficult but there may be opportunities to explore. Tags: landing pages email marketing B2B marketing automation B2C Sales process direct mail. For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

SEPTEMBER 25, 2007

Kicking Viral up a Further Notch: Using B2C techniques You can also turn this into a bit of a contest that you see more in the B2C realm. For example, if the white paper was focused on a specific industry or targeted a specific business group, your email content could reflect this.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B? It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

AUGUST 19, 2006

Technorati tags: email marketing , open rates , email benchmark , click-throughs , B2B , B2C PS - This was run by Harte-Hanks so I'm not sure how credible the data is. Seems a bit high.

Click Rate 100

Click Rate Advertising Benchmark Emarketing Stats 100

Anything Goes Marketing

APRIL 9, 2006

Tags [Nike] [B2C] Not only do you have some cool music to inspire you while you shop, there are some great work out videos, good offers for a workout DVD, exercise tips as well as videos explaining how to do certain hip hop moves. Great use of media and flash lead to an amazing online experience. Keep it up Nike! I don't expect any less.

Tagging 100

Tagging Video Marketing Tips Design 100

Anything Goes Marketing

SEPTEMBER 8, 2008

Tags: lead nurturing email marketing B2B enewsletter B2C.

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

MAY 14, 2007

Tags: email marketing B2B B2C.

Tagging 100

Tagging Paper Email Marketing Webinar Metrics 100

Anything Goes Marketing

AUGUST 24, 2006

PS - The Marketing Sherpa case study is really more B2C. Bottom line - always have the option to further educate the potential buyer which gives you a better chance to convince them to buy your product when they're ready. Take the advice from this case study into consideration for your own e-commerce sites.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

NOVEMBER 19, 2006

This focuses on the B2B sales process which is much longer then B2C. Ardath Albee has written a great e-book called Why Naked CRM Doesn't Work on how to "dress up" your CRM by providing better tools for sales and an improved process for sales and marketing.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

FEBRUARY 19, 2007

Tags: podcasts business blog comments B2C.

Tagging 100

Tagging Business Blogging Opinions Loyalty 100

Anything Goes Marketing

AUGUST 3, 2009

Tags: landing pages B2B marketing metrics B2C social media facebook Twitter social networks.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

NOVEMBER 15, 2006

Tags: email marketing B2B B2C.

Conversion Rate 100

Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

OCTOBER 7, 2006

Tags: B2C integrated marketing.

Tagging 100

Tagging Rules Advertisements Advertising 100

Anything Goes Marketing

APRIL 21, 2010

Wind Mobile provides some great examples on how you can take your customer service up a notch – regardless if you’re a B2B or B2C company. As my NYC tour guide told us “so they’re you go”.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

MARCH 24, 2007

Tags: B2B B2C online marketing integrated marketing.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

MAY 3, 2006

PPS - Don't let businesses (B2B or B2C) treat you like shit and get away with it. I sent a reply back to Shell thanking them for their note and I will go back to Shell as a customer as they trully understand the importance of each customer and turning a negative experience into a postive one. Kudos Shell!

Tagging 100

Tagging Paid Search Agency Contact Marketing Service 100

Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Do you have an email newsletter?

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

OCTOBER 11, 2006

Are you moving from a B2C company to B2B? For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". If you're new to the world of email marketing then I have a few good resources for you!

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

NOVEMBER 9, 2008

Last week I mentioned how you can track your company's brand on twitter. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll! This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition.

Companies 100

Companies Comparison Social Media Trends 100

Anything Goes Marketing

NOVEMBER 19, 2006

What was the best conversion marketing channel for a financial publisher? Was it Adwords? Organic Search? Nope - it was email! Check out this study on emarketer.com: E-Mail Is Top Conversion Channel for Financial Publisher.

Web 2.0 100

Web 2.0 Conversion Paid Search Agency Adwords 100

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C).

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

Although this post is mostly from a B2B perspective, the items described here can also be applied in the B2C world. The Evolution of the Autoresponder Email Let's start with the evolution of the autoresponder.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100