B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Now there are many more examples of great B2B digital marketing.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

OCTOBER 24, 2014

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. They work long hours. Employees are motivated and take more pride in their work.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

DECEMBER 10, 2014

None of these will work if you don’t figure out the number one most important thing. In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Marketing Planning analysis b2b customer marketing plans results'

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 16, 2014

Why isn’t your marketing working? Yes they may have experienced a conservative buying experience in their B2B career. B2B marketers need to deliver a great product and/or service, but also emotional, compelling stories that mean something in their marketing. Marketing Planning b2b marketing results'

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. What does this mean for B2B marketers? In-person is the number 1 most effective B2B marketing tactic.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? They work! ). If one marketing activity doesn’t yield results, reduce or eliminate it and do more of what is working! Asking what worked and what didn’t work this year?

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Identify a variety of ways to communicate with your customers and let them choose what works for them. Marketing Implementation b2b customer marketing' Photo on Flickr by striatic.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. Knowing this you can work to compete on the same keywords or variations of the words and phrases that can give you a competitive advantage. Marketing Planning analysis b2b marketing plans research' Is your industry new and fragmented?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 31, 2014

B2B marketers (any marketers, for that matter) need to market like a bunch of babies. In my work as a marketing consultant, it means that I cannot assume I have ALL the answers when I meet with a prospect or client. We have worked with hundreds of businesses to build awareness, generate leads and increase revenue.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Did we miss any?

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. It’s also a great way to help prospective employees understand the type of people they’ll be working with. It seems easy to come up with ideas for videos for consumer products.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JANUARY 17, 2013

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

SEPTEMBER 5, 2014

If you want your marketing to work, you have to first plan it, and then you have to execute the plan. We are your outsource B2B marketing resource! Marketing Planning b2b marketing plans strategic planning' So I’m going to say it again. Simple, right? Feel free to download it from the link at the bottom of this post.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

APRIL 1, 2015

They are so focused on the one message for the email they are working on, they can lose site of the big picture. And, your call-to-action has to work! Need help getting results from your B2B email marketing campaigns? We’ve worked with hundreds of companies to plan, execute and measure the results of successful marketing.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 7, 2012

I think there is a use in B2B marketing for QR codes. But what’s the value in B2B marketing? The problem that I’ve seen in B2B marketing is that the QR codes often link to a Home page instead of the page with specific product or service information. The problem is they are often poorly implemented.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

APRIL 17, 2015

It’s something to consider – the extra work is not for everyone. You’re safe testing the B2B social media waters on LinkedIn. LinkedIn b2b marketing social media' Post content and updates about what you do. Provide links to your and others’ content about your products, services and industry.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Content marketing is working. Just sayin’!

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

JANUARY 31, 2012

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? These are just a few ideas about how B2B Marketers can use and benefit from Pinterest.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

MAY 11, 2015

I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( There are many useful, safety related items that can be worked into a campaign about how much you value your customers and their well-being. 3 New Promotional Campaign Ideas.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

MARCH 27, 2013

I’ve always admired how so many B2B marketers are control freaks. Your work in loading the social sharing stratosphere with great content and messages will pay off. Blog author Jennifer Beever is the founder of New Incite and the Chief Marketing Officer for Hire for B2B companies that want to grow faster.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

FEBRUARY 23, 2015

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. It’s a good idea to survey your email audience to find out what will work best for them. Some Rights Reserved.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. Rather, B2B marketers need to take a stand to stand out. I believe that thought leadership is the new positioning in B2B marketing. B2B marketers – what do you think? The catch is – how are you different?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

MARCH 23, 2012

I think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works. Go ahead – do a search – such as “Does PPC work?” But today B2B marketers are much better of investing in organic search engine optimization and great content.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

NOVEMBER 28, 2011

” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars. You either have a marketing plan and a road map, you’re just along for the ride and hopefully it will work out. ac·ci·den·tal/ aksi-den-tl/.

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100

B2B Marketing Traction

MARCH 29, 2012

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. How does it work? We’ll create a plan for your integrated marketing and then work with you to make it happen! Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

JULY 1, 2015

Many businesses have not paid attention to buyers from the millennial generation – now almost 50% of the people that are involved in B2B purchase options – read my recent post with the details here. Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

OCTOBER 27, 2011

Are you sure that the marketing you spend money on is working? For example, one of our B2B clients published blog posts about popular events, hoping to increase readership. In B2B marketing, quality of the leads is more important than quantity. In today’s economy, every dollar you spend on marketing must produce results.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JUNE 14, 2012

B2B marketers – what do you think? Contact us today – at New Incite we work with you to assess current marketing practices, establish timelines and systems, and execute for results. I believe we need to balance the details with the results. Are you bogged down in marketing details and decisions?

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

MARCH 21, 2012

You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle. But don’t just expect sales to do all the work from here. B2B marketers need to invest more in MOFU, or middle of the funnel marketing activities.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. That’s why buyer personas rule for B2B marketing. Meet Scott. He’s 27 years old.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

JULY 1, 2010

As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. There is no magic bullet in B2B marketing. What does work is a strategic marketing plan that maps out integrated marketing tactics and provides a systematic approach to reaching your target audience.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 21, 2010

B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. That’s more work for the exhibitors and the show companies, and less work for the buyer. For some ideas about how to increase your ROI on trade shows, see my post “ Trade Show Tricks to Maximize B2B ROI.”

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. That’s more work for the exhibitors and the show companies, and less work for the buyer. For some ideas about how to increase your ROI on trade shows, see my post “ Trade Show Tricks to Maximize B2B ROI.”

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

JUNE 15, 2011

Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Make it clear that your company will be working with employees to create guidelines for use while in your employ. How Can Your Sales Team Dominate LinkedIn for Your Industry? Have a strategy and a plan for your use of LinkedIn.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

NOVEMBER 2, 2011

B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. If you think you know what marketing tactics work, verify it. ” –Admiral Jim Stockton, about his eight-year imprisonment during the Vietnam War. Test new tactics.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

DECEMBER 16, 2011

Now with websites and measurable marketing activity through online content downloads and sharing, B2B marketers can to move away from an intuitive, creative approach to marketing and base their campaigns and plans on facts. Basing marketing plans and campaigns on intuition isn’t enough anymore. ” Not true!

B2B Marketing 100

B2B Marketing Planning B2B Analysis 100