Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

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Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Industrial Marketing Today

MAY 11, 2011

A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business.

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Industrial Marketing Today

OCTOBER 10, 2011

Source: Wikipedia ). Carter (he was awarded the Outstanding Civilian Service Award for his efforts) when he was with N. Ayer & Son, the first advertising agency in the United States. What does any of this have to do with industrial websites? Plenty as it turns out.

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