Chris Koch
NOVEMBER 24, 2009
Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. But don’t provide them with a blank slate.
Chris Koch
JUNE 26, 2009
My job is to learn about how to become a better B2B marketer and to share what I learn with others. To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. I think of Paul Dunay as one of the model citizens of this online B2B guild. B2B Marketing POSTs by Laura Ramos.
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Chris Koch
MARCH 5, 2010
One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. Why B2B marketing will become more visual, vocal, and mobile (christopherakoch.com). Timeliness. But not until then. What do you think? Tweet This Post.
Chris Koch
SEPTEMBER 24, 2010
We all know how sales enablement got started in B2B. Salespeople are becoming heavy users of social media, and it takes less than a minute to set up an internal-only micro blogging network, wiki, or online community for them to share their own words with each other. Sales enablement used to mean brochures. If so, why? Tweet This Post.
Chris Koch
APRIL 30, 2010
I’m going to be moderating a panel on this question (among others) at next week’s MarketingProfs’ B2B Forum in Boston. I’m sure that there will be opportunities and reasons for B2B to advertise on these things eventually, but that’s the easy part. I think that’s how we have to view mobile apps for B2B marketing.
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