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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). How to research topic clusters for inbound marketing B2B. Why do Wikipedia and Wiki pages usually come up first in your searches?

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3 reasons to avoid Accelerated Mobile Pages (AMPs)

Biznology

You might consider AMP for informational blogs, wikis, or other static help documentation. But in B2B, a prospect might touch 20 pieces of content on her way to purchase, and 10 of them might not even be on your site. In short, AMP pages are a non-starter for our marketing site. Not that AMPs are always a bad user experience.

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Follow the Money: The Primary Responsibility for CMOs

ViewPoint

Branding has gotten a lot of attention in B2B over the last ten years or so, as traditional agencies, to generate more revenue, jumped on the band wagon of brand measurement and improvement for B2B. https://en.wikipedia.org/wiki/Follow_the_money. Your duties are: Establish the Brand. Generate Demand. Manage Demand.

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How to create B2B social media policies

Chris Koch

Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. But don’t provide them with a blank slate.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

My job is to learn about how to become a better B2B marketer and to share what I learn with others. To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. I think of Paul Dunay as one of the model citizens of this online B2B guild. B2B Marketing POSTs by Laura Ramos.

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Fear and Social Media Don’t Mix

B2B Memes

It’s why the AP repeatedly feels the need to crack down on the way its staff use Twitter , and why Georgia Tech decided that federal privacy rules require it to ban classroom wikis. I suspect most institutions wouldn’t much appreciate John Paton’s three employee rules for using social media.

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What Is a Blog, & Why Should You Create One

Hubspot

If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. What is the difference between a wiki and a blog? In fact, if you're reading this, guess what?

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