Anything Goes Marketing

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Lead generation using white papers

Anything Goes Marketing

How are B2B companies generating leads these days? I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog.

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Writing a White Paper? Read The Following Book

Anything Goes Marketing

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. The next question is - How do I create a white paper? Writing a White Paper - Where do I Start? Writing a White Paper - Where do I Start?

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications.

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. white paper, webinar, etc.), in B2B Marketing ”. send an email with a link to it”.

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Easy Tip: Maximizing Your Whitepaper Downloads

Anything Goes Marketing

This is a great one that focuses on B2B lead generation. As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Just give us the damn white paper! Set the white paper free!" I don't think you knew that!

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How do I Generate More Leads from my Website?

Anything Goes Marketing

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information.

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Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. I like to read a white paper on actual paper! If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail.