Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

Webbiquity

AUGUST 18, 2020

That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. The first two covered online meeting / video conference tools and webinar / webcasting software. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

markempa

AUGUST 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

KoMarketing Associates

MAY 25, 2017

If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. If you have a free eBook, upcoming or on-demand webcast, intelligence report, service or tool trial run offer, stand out in the News Feed with a sneak peak or a demo in a brief video ad.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Sharpspring

APRIL 29, 2020

This is especially important for Business to Business (B2B) organizations. This is a great opportunity for B2B organizations because by providing high-quality content about your organization or sharing industry knowledge, you are demonstrating thought leadership. It’s ok to promote your webcast with multiple posts. Conclusion.

Linkedin 86

Linkedin Distribution Practices Webcast 86

markempa

MARCH 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Martech

JANUARY 4, 2022

Drift supports personalized website engagement, especially via AI-powered chatbots, for the B2B market. Drift chatbot data will be available in ON24’s webinar, on-demand engagement and content management solutions (Webcast Elite, Engagement Hub and Target). Why we care.

Webcast 104

Webcast Marketing Management B2B Sales Webinar Metrics 104

markempa

MARCH 6, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thank you to ON24 Inc.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

Webbiquity

NOVEMBER 21, 2021

Webinar & Webcasting Tools. The post Black Friday and Cyber Monday Deals on Martech and Business Software for 2021 appeared first on B2B Marketing Blog | Webbiquity. The Deal: Get 30% off all Fotor annual plans using coupon code BF21. The Dates: November 17-30. Restream enables you to stream live to 30+ social platforms at once.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Anything Goes Marketing

MAY 3, 2007

Chad Tags: B2B Webinars , webcasts , Outlook Calendar. Tags: email marketing B2B lead generation webinars / webcasts. Hope this helps!

Webcast 100

Webcast Webinar Metrics Verticals Tagging 100

Marketing Insider Group

FEBRUARY 13, 2023

We’ve witnessed a convergence which has defined a set of competencies that all B2B marketers and organizations seeking to be leaders must now invest in. Not surprisingly, ABM is the top B2B marketing tactic. There will be much more to come and like so much else, it’s an exciting time to be in B2B marketing!

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. Source: NetLine Corporation Over the past two decades, content marketing has become one of the most widely used techniques in B2B marketing. And so does competition for buyer attention and mindshare.

Research 52

Research B2B Purchase Intent Paper 52

LeanData

JUNE 10, 2014

Listen to this on demand webcast available now. For many B2B companies, inside sales reps are the first point of contact for inbound and outbound leads. Listen to this webcast, 5 Tips for Converting MQLs to Revenue, and you will learn how DataSift: Increased their MQL conversion rates by 50%. LISTEN NOW!

Webcast 40

Webcast Demand Marketing Qualified Leads Lead Ranking 40

LeanData

JUNE 10, 2014

Listen to this on demand webcast available now. For many B2B companies, inside sales reps are the first point of contact for inbound and outbound leads. Listen to this webcast, 5 Tips for Converting MQLs to Revenue, and you will learn how DataSift: Increased their MQL conversion rates by 50%. LISTEN NOW!

Webcast 40

Webcast Demand Marketing Qualified Leads Lead Ranking 40

Zoominfo

FEBRUARY 25, 2021

Consider this: In 2019, ON24 surveyed its webcasting platform users. Tap into B2B social media to get more people to your webinar. For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. A webinar funnel works a lot like a sales funnel or marketing funnel. Add the video to your email or landing page.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Content Standard

FEBRUARY 2, 2021

A study of B2B marketers by Markletic found that bad connections were the biggest source of annoyance for virtual event attendees, followed by poor mics. You won’t need a very extensive solution for one-off webinars or webcasts, and in fact you may already have one solution in place for streaming smaller online events.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Dont waste their time with a sales pitch.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Savanta

JULY 1, 2011

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. The topic was search marketing in B2B. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%). The primary driver of growth is commercial.

Advertising Benchmark 120

Advertising Benchmark Webcast B2B B2B Thought Leadership 120

Savanta

JULY 1, 2011

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. The topic was search marketing in B2B. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%). The primary driver of growth is commercial.

Advertising Benchmark 120

Advertising Benchmark Webcast B2B B2B Thought Leadership 120

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Only 40% share webcasts.

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Image credit: McKinsey.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Savanta

MARCH 27, 2011

With this philosophy in mind we’ve partnered with B2B Marketing Magazine to compile a series of benchmarking reports. The latest in the series concerns B2B Search Marketing and in this post I’d like to share some highlights. The two most commonly used techniques in the modern B2B marketer’s armoury are now Email and Search.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

Martech

SEPTEMBER 8, 2021

ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers.

Demand 98

Demand Webcast Content Webinar Metrics 98

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. Buying a B2B List. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Renting a B2B List.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. increase since March 2020, signifies a major change in how we perceive B2B intent data. increase since March 2020, signifies a major change in how we perceive B2B intent data. increase in web pages about it since 2016.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Digital B2B Marketing

DECEMBER 20, 2011

Many B2B marketers look to content marketing as a key part of establishing thought leadership. One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella. However, companies frequently expect the same content marketing program to capture contacts or leads as well.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead.

Lead Ranking 283

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 283

ViewPoint

AUGUST 22, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. In a recent webcast, Jay Gaines, vice president and group director at SiriusDecisions, shared the keys to a high-performance team. High Performance Marketing: It’s Not What You Think.

PointClear 120

PointClear B2B Marketing Webcast Advertising Agencies 120

Conductor

APRIL 15, 2020

Marketing teams, including Conductor’s team, face new challenges as once successful B2B marketing strategies have fallen flat as the situation has unfolded. For B2B brands, the experience is common: events have been cancelled, email campaigns don’t deliver as well, and media budgets have been slashed. . We’re All in This Together.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

markempa

JULY 1, 2013

But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Being able to say ‘We’re having a webcast in a couple of weeks’ is a great excuse for outreach,” Thomas said.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

NuSpark Consulting

MAY 7, 2016

Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, but they also give brands the tools for learning how to enhance that experience.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

SpotMe Blog

JULY 5, 2022

LAUSANNE, Switzerland, July 5, 2022 — SpotMe, the leading B2B event marketing platform is pleased to announce a new partnership with Ai-Media, a global leader in technology-driven live captioning, transcription, and translation services today. . “We It is more affordable and faster than human translation services.

Advertising Agencies 52

Advertising Agencies Webcast Service Media 52

Digital B2B Marketing

MARCH 19, 2012

Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015. The discussion highlighted three specific areas where content is challenging B2B inbound marketers.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Digital B2B Marketing

JULY 11, 2013

Yet this is exactly how most B2B marketers approach lead generation today! We all know B2B marketing measurement is imperfect, yet we momentarily suspend all reservations in order to judge our effectiveness based on results attributed to our efforts instead of the results for our business! Larger webcast audiences. Your Turn.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

MAY 3, 2012

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer.

Lead Generation 100

Lead Generation Advertisements Advertising Lead Scoring 100