Customer Experience Matrix
JULY 22, 2010
Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management. Again, there was already one transaction: Silverpop/Vtrenz in 2007. A handful of vendors managed to survive as independent firms: the big winner has been Unica , which competes successfully among high-end buyers.
Customer Experience Matrix
FEBRUARY 24, 2009
Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. Here is where it’s worth considering the approaches of other vendors.
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Customer Experience Matrix
JULY 25, 2009
And we’ll probably see marketing capabilities added by SaaS vendors in related industries such as email services (early example: Silverpop ’s acquisition of Vtrenz, now Engage B2B) and Web content management (see my reviews of Marqui and SiteCore ).
WebMarketCentral
MARCH 3, 2009
Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers.
Customer Experience Matrix
JUNE 3, 2009
Summary: Silverpop Engage B2B has added an innovative visual campaign builder that supports complexity without the drawbacks of a Visio-style flow chart. Silverpop Engage B2B (formerly Vtrenz) on Monday rele ased its first visual campaign builder, finally matching a feature offered by nearly all its competitors. But I digress.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. We too are seeing new entrants jump into this market.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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