Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Tony Zambito

MAY 10, 2021

B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic. In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. The term buyer-aligned will take on a significant new meaning as you enter a new era of B2B and buying. While 2 were closely the same.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

ANNUITAS

MAY 26, 2015

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing & Strategy Marketing Strategy Paid Search Agency 100

Tomorrow People

OCTOBER 31, 2017

Research shows that 69% of B2B marketers don’t have the time to plan a differentiated content marketing strategy. Read our latest report Dare to be Different: The state of B2B content marketing differentiation in 2017. Ensure everything is clearly understood, traceable and transparent with a clear, written strategy.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Crimson Marketing

JULY 23, 2013

Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. Train your sales team to have specialized knowledge in your vertical target. . Next, define who owns the buyer relationship. Image: Courtesy of TSYS .

Verticals 100

Verticals Advertising Agencies Bundling B2B Sales 100

Top Rank Marketing

APRIL 3, 2024

Since this is a B2B marketing agency and not a competing soft drink company, we’ll look to decipher the former. The results of their research revealed exactly what you need to break through the noise, capture new audiences, and reap all the benefits of being seen on the world’s epicenter for B2B professionals.

Linkedin 95

Linkedin B2B Marketing Tips B2B Thought Leadership 95

ANNUITAS

SEPTEMBER 25, 2014

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing & Strategy Marketing Strategy Paid Search Agency 100

Vision Edge Marketing

OCTOBER 31, 2023

After completing your research, you identify at least five verticals , each with at least 100 prospective customers, that would benefit from integrating AI into their software to improve customer experience and outpace the competition and meet your criteria. This step will enable you to do more precise targeting and personalization.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. .

Verticals 54

Verticals Campaigns Paid Search Agency Planning 54

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The “Power Trio” for B2B Marketing, sales, and customer success – the three pillars of B2B growth – each possess unique insights crucial for driving meaningful growth.

Top of Funnel 97

Top of Funnel Work Management Verticals Marketing Management 97

Customer Experience Matrix

SEPTEMBER 8, 2017

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. B2B is another vertical. The situation in B2B has now changed.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Initially seen as an intrusive and annoying sales tactic, it has transformed into a valuable tool for B2B marketers. B2B buyers expect personalized experiences tailored to their specific needs and pain points.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Zoominfo

AUGUST 1, 2023

Businesses in every sector and vertical are overwhelmed by data. Soon, the landscape of B2B sales will be split into those who can act upon their data to seize competitive advantages and those who can’t. Today, the problem has been reversed. Chorus by ZoomInfo is helping to close that gap by using generative AI.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Golden Spiral

OCTOBER 29, 2019

Knowing where to find the right customers and verticals for your B2B SaaS product will save you time, money, and effort in the long run by focusing your marketing dollars on the people most receptive to your message. SaaS marketing is different than traditional B2B marketing, so don’t expect things to follow the same timeline.

Verticals 48

Verticals Product B2B Marketing Marketing & Strategy 48

markempa

MAY 30, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. I wanted to talk with Mat and bring this vital information to B2B marketers. The B2B Persona project from Mathew Sweezey.

Linkedin 297

Linkedin Research Studies B2B 297

SalesIntel

JUNE 15, 2023

There are many factors to consider when looking for a B2B data provider for your business, or deciding whether to make a switch from, your existing B2B data provider. However, there is one thing most B2B data providers have in common. Teams, especially now, don’t have the budget. Failure and inefficiency are imminent.

Ideal Customer Profiles 96

Ideal Customer Profiles Pricing Price Marketing Analytics Tools 96

B2B Marketing Directions

NOVEMBER 12, 2023

Over two-thirds of the respondents (67.7%) were affiliated with B2B companies, and 95.6% In this post, I'll be discussing the responses of B2B marketers exclusively, unless otherwise indicated. The following chart shows how B2B marketers rated their optimism in the six surveys conducted over the past three years.

CMO 70

CMO Customer Surveys Research B2B 70

Engagio

FEBRUARY 15, 2023

In this blog, Vertical IQ President David Buffaloe, dives into B2B industry intelligence and how it can give sales the clues they need to close a case(aka a deal). The post Crack the Case for B2B Sales By Using Industry Intelligence appeared first on Demandbase.

B2B Sales 62

B2B Sales DemandBase B2B Verticals 62

Envy

DECEMBER 23, 2020

Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Planning a B2B marketing budget is one of the big challenges for CMOs, but the size of marketing budgets as a percentage of company revenue has remained more or less stable at 11% since 2012. 1) Expect the unexpected.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Vidyard

FEBRUARY 16, 2018

Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand. What if I told you that you can film quality B2B videos, with a smartphone for under $250! When to shoot horizontal/vertical.

Video Marketing 204

Video Marketing B2B Advertising Agencies Amazon 204

Heinz Marketing

APRIL 8, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. TikTok for B2B companies: How to Do it Right By Chantelle Riley TikTok’s meteoric rise as a social network is matched by its reputation as a B2C marketing channel.

Ideal Customer Profiles 88

Ideal Customer Profiles Optimization B2B Digital Transformation 88

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in? Meet Haily.

B2B 118

B2B Youtube Top of Funnel Verticals 118

KoMarketing Associates

DECEMBER 18, 2017

As B2B marketers reap the benefits of data and analytics, new research suggests that they intend to refine their database solutions and strategies in the coming months. As B2B marketers look to dive deeper into their data, 54 percent stated that they want to collect more budget information on their contacts.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

Biznology

DECEMBER 4, 2019

We examine three different articles that touch on various B2B marketing aspects in this podcast. The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. About the podcast: Hosted by Paul Gillin and David Strom, FIR B2B covers the latest news in B2B communications.

Social Media 156

Social Media Dwell Media B2B 156

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Tomorrow People

OCTOBER 31, 2017

The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the content marketing strategy bandwagon means that the world is awash with content. And across specific industry verticals, it takes an expert’s influence and domain knowledge to control a conversation. Then you’re in the right place.

Marketing & Strategy 240

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 240

BOP Design

JUNE 24, 2020

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. The following are 5 websites for B2B companies from very different industries—from biotech to life sciences to radio technology to SaaS. Silvus Technologies. CorTechs Labs.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

BOP Design

FEBRUARY 22, 2022

It’s no secret that B2B marketing is different , nay, more complex, than its B2C counterpart. For instance, in B2B companies, there are often a number of stakeholders that weigh in on the purchase decision when considering new vendors. If you’re a B2B marketer, you likely have more than one buyer persona.

Buyer Personas 109

Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. Regardless of the industry or vertical, new products most often stem from pain points. Evaluate and elevate your product launch toolkit with the strategies and tips in our B2B Product Launch Toolkit. Download it now.

Product 133

Product B2B FAQ Verticals 133

Aberdeen

NOVEMBER 23, 2020

By combining Aberdeen’s highly scaled intent data and wide-reaching industry research with SWZD’s community of technology professionals and robust performance marketing capabilities, SWZD is now positioned as a premier B2B tech marketplace. “We

Intent Data 98

Intent Data Acquisitions Intent Demand Generation Agencies 98

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Martech

APRIL 12, 2024

CDP market makers Here are just some of the key players in the CDP market space: ActionIQ ActionIQ specializes in the enterprise market across a broad spectrum of verticals. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Vision Edge Marketing

JANUARY 12, 2021

This episode is based on work with a B2B customer who was looking to expand their business. The idea of niches applies nicely to the B2B technology customer who was successful in several verticals, such as healthcare. There were however a number of niches inside this vertical that provide opportunities to expand.

Verticals 181

Verticals Business Segmentation Work Management 181

ClickZ

JUNE 6, 2020

B2B content consumption and marketing decoded. Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . Ebooks, whitepapers, and guides top the B2B content demand. According to Gartner , only 1 in 25 CIOs reported applying AI in their business verticals.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

PureB2B

MAY 30, 2022

B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. One such vertical where this is especially prevalent is healthcare technology. The Healthcare IT (HIT) sector is expanding faster than ever before, anticipated to grow globally by? over 17.4%

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62