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Data Validation Process: Fueling Data-Driven Decision Making

Lake B2B

For B2B database providers, ensuring the accuracy and reliability of the data they offer is paramount. This is where data validation comes into play, serving as the linchpin for businesses looking to make strategic decisions based on trustworthy information.

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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It? deliverability rate.

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What is Email Validation?

TowerData

Email marketing has been a staple of B2B and B2C marketing for years, and continues to yield impressive results. And that’s because they aren’t leveraging Email Validation. So much so that 37% of marketers plan to increase their email marketing budget. But some marketers won’t use that budget to its fullest potential.

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How to Use Email Validation in B2B & B2C Marketing

TowerData

Invalid and toxic data finds it way into inboxes at both B2B and B2C companies. With this in mind, there are a few ways Email Validation resolves the issues bad data brings to your CRM whether you're a B2B company, B2C brand or somewhere in between.

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B2B Reads: Sales Tips, Moving On From Cookies, & Leader Validation

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Best Connect On A Human Level: Are Emotions The New B2B Marketing Tool? Reasons Why Leaders Want Validations Vs. Honest Feedback.

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B2B Email Validation: Testing TowerData and Our Competitors

TowerData

As a premier data service provider, we pride ourselves on our constantly tested, industry-leading solutions fueled by reliable, validated data. And while you typically see us discuss our B2C email validation testing, we perform the same extensive tests to ensure reliability and success for our B2B data.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.