Buzz Marketing for Technology

OCTOBER 20, 2010

In an age where there is more User Generated Content than Publisher (or marketer) Content – here is one way that B2B Marketers can ride that user generated wave to make your content stand out and live longer than it does today. Will Facebook replace your B2B Marketing email system? Email this to a friend?

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Buzz Marketing for Technology

APRIL 6, 2010

As you may know Facebook’s Project Titan is about to unveil 400 million plus POP/IMAP access emails to all their users and they also plan on enabling Facebook Pages for this same type of access. to learn more see my blog post on generating a buyer persona with Facebook ). Will Facebook replace your B2B Marketing email system?

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Buzz Marketing for Technology

JANUARY 6, 2011

As you can see we grew our active users on the Facebook Page by 17% in one week! I know I know these are B2C examples but you know some savvy B2B marketers are thinking about how to implement a reveal tab too! Will Facebook replace your B2B Marketing email system? see photo below). see photo below).

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Buzz Marketing for Technology

MARCH 9, 2011

If you think about it there is at least 2 solid years of user generated content out in the social sphere. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

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Buzz Marketing for Technology

JANUARY 14, 2009

He started out as a Programmer, turned System Engineer, turned B2B Salesman, turned Business Owner. So, in 2005 he sold his company and began designing a new kind of company; one that focused on innovative self-service methods that would empower end-users. Tags: Lead Generation Lead Nurturing. EchoQuote was born.

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Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. The social side is interesting when it comes up in B2B or B2C.

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Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 User Revolution. More openness to change here. opportunities and challenges.

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Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Creating Engagement in B2B Marketing A recent Cone Inc.’s And I tend to agree. Email this to a friend?

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Buzz Marketing for Technology

FEBRUARY 12, 2014

At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Moreover, 20 percent of mobile users use it as their primary device. In fact, companies like Gilt have seen a 100 percent increase in mobile users in a single year. touch, swipe). Rule #4: Leverage All Data.

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Buzz Marketing for Technology

JANUARY 15, 2014

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. In all, this tactic generated 42 leads, and a significant portion was even qualified. Better yet, the price was just right, ranging between 15 to 25 cents per click.

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Buzz Marketing for Technology

JUNE 27, 2008

The site now has 18,000 registered users -- 11,000 are designers -- with 150 being added each day. Like Get Satisfaction, FeVote aims to put the control in the hands of the users by encouraging them to make suggestion boards for their favorite companies. Hey Josh, You forgot User Voice ([link] which was launched not to long ago.

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Buzz Marketing for Technology

MARCH 1, 2011

No small feat by any means but I just couldn’t imagine that the sum total of social media in B2B was just about monitoring and reacting to tweets all day. I felt there had to be more we can do with the social data that we just cant get out of monitoring.

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