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| | LEAD VIEWS
DECEMBER 21, 2010 B2B Social Media Marketing –Is it relevant?
Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook , Flickr and YouTube. Why should B2B Companies opt for Social Media Marketing.
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| | PAUL GILLIN
JULY 8, 2010 Oracle’s Social Media Policy
All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Twitter, social networking sites). Remember that you may be viewed as endorsing any Web video (whether hosted by YouTube or elsewhere) or other content you link to from your blog or posting, whether created by you, by other Oracle employees, or by third parties, and the Social Media Participation Policy applies to this content.
| | WEBBIQUITY
AUGUST 16, 2010 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. brand personalities Facebook and Twitter users hate by iMedia Connection. 50 Tips Granny Never Told You about Twitter & Social Media Etiquette by Social Media Today. 5 stars.
| | PAUL GILLIN
NOVEMBER 24, 2010 Oracle’s Updated Social Media Policy
All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites). Tags: B2B Legal Social Media blogging corporate Dated 11/22/10. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. This is a well-crafted policy. The Oracle Social Media Participation Policy applies to. blogs. oracle. oracle. oracle.
| | CUSTOMER EXPERIENCE MATRIX
JULY 16, 2009 Alterian Pushes Into Social Media Management with Techrigy Acquisition
This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. microblogs (Twitter, Friendfeed , etc.), message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Others are sure to follow. m not even totally surprised that Alterian was the first to jump into this pool.
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WEBBIQUITY 20 Ways to Generate ROI from a Corporate Blog
| TUESDAY, MAY 10, 2011
According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B
marketers. Grow your social network by including links to your Twitter
account, Facebook page, YouTube
channel and other social media points of presence. If there is an individual in your CRM system who is also following you on Twitter
, or who likes you on Facebook, or who has left a comment on your blog, that should be noted. responsive customer support Twitter
account? All of the old measurements are moot.. What should they promote? Got more? MORE >>
WEBBIQUITY Best Web Presence Optimization Guides and Tips of 2010
| WEDNESDAY, JANUARY 19, 2011
and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube
is now the second-largest search engine and Facebook SEO is its own emerging discipline). Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter
, social networks, YouTube
and other sites to expand your online presence. Sally Falkow reports research on new influences in the B2B
buying process (e.g., Why B2B
Marketers Should Leverage Flickr by Search Engine Land. Whatever. MORE >>
HUBSPOT How to Identify Content Topics That Hit Home With Your Readers
| TUESDAY, FEBRUARY 12, 2013
At HubSpot, we have an internal wiki
page where staff can suggest topics for the blog. So we wrote SEO for YouTube
: How to Search Optimize Video for B2B
Marketing , a post that pulled in more than 11,000 views, nearly 500 tweets and a handful of interesting comments. Quora is one of the best sites to check out, particularly for B2B
marketers, because it positions itself as a place where anyone can ask anything (although some fields are represented more than others). Write more about Twitter
for marketing! Blank screens are the enemy of inbound marketing. MORE >>
LEAD VIEWS Multidimensional Content Strategy for Content ‘Inside’ Your Website and ‘Outside’
| FRIDAY, JUNE 10, 2011
Yes, one of your goals as a B2B
marketer is to attract a prospect to your website where you can track his behaviour using a powerful marketing automation solution; but the best approach to do that is through a well thought of content strategy that also involves knowledge sharing , quality backlink building and social media tactics. More and more B2B
marketers are now realizing the importance of placing high quality content in different formats outside the website. For instance, video content shared on YouTube
, can be customized to create a presentation to be shared on slide share. MORE >>
DELICIOUS B2BMARKETING Rick Short Explains How to Turn Staff Into Prolific Bloggers
| TUESDAY, JUNE 30, 2009
Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter
InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Q: How do you compare your video marketing efforts on YouTube
with your blogging program? But, remember, a YouTube
video can be easily embedded into a blog post. In fact, that is exactly why I created our YouTube
channel. " For any B2B
concern, blogging is sales. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. and Italy. MORE >>
- An interview with GE's Social Media Wizards GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 4, 2009
- An interview with GE's Social Media Wizards GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 2, 2009
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