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Best Web Presence Optimization Guides and Tips of 2010


and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. YouTube) to enhance your brand presence online.

20 Ways to Generate ROI from a Corporate Blog


According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. A responsive customer support Twitter account? All of the old measurements are moot.&#. Got more?

ROI 77

How to Identify Content Topics That Hit Home With Your Readers


At HubSpot, we have an internal wiki page where staff can suggest topics for the blog. So we wrote SEO for YouTube: How to Search Optimize Video for B2B Marketing , a post that pulled in more than 11,000 views, nearly 500 tweets and a handful of interesting comments. Write more about Twitter for marketing! Blank screens are the enemy of inbound marketing. So smug. Great!

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. 50 Tips Granny Never Told You about Twitter & Social Media Etiquette by Social Media Today. 5 stars.

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Oracle’s Updated Social Media Policy

Paul Gillin

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites). Tags: B2B Legal Social Media blogging corporate Dated 11/22/10. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. This is a well-crafted policy. The Oracle Social Media Participation Policy applies to. blogs. oracle. oracle. oracle.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. microblogs (Twitter, Friendfeed , etc.), message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Others are sure to follow. I’m not even totally surprised that Alterian was the first to jump into this pool.

An interview with GE's Social Media Wizards

grow - Practical Marketing Solutions

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE's social media initiative when doing research for an article on Social Media's B2B Superstars. Here is a discussion with: Megan Parker - "The Enthusiast" and GE's Twitter-er. An example of her creative flare: "Hey baby!

An interview with GE's Social Media Wizards

grow - Practical Marketing Solutions

A few weeks ago I was introduced to GE’s social media initiative when doing research for an article on Social Media’s B2B Superstars. Here is a discussion with: Megan Parker – “The Enthusiast&# and GE’s Twitter-er. Megan, as GE’s lead Twitter-er, how do you describe to your mother what you do for a living? And one I hope I’m always learning.