The Marketing Funnel is Dead: Here's What Will Replace It
Customer Experience Matrix
FEBRUARY 4, 2013
Too tired to do any serious work on a recent plane flight, I scanned a random white paper that argued the traditional idea of a funnel didn’t capture the need to treat customers individually as they move towards a purchase. Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention.
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