Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing. Affiliate sales support independent publishing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

AUGUST 6, 2020

Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. And for more on B2B influencer marketing, check out this podcast from Sky Cassidy.

Research 243

Research B2B Marketing B2B Budget Programs 243

Webbiquity

MARCH 17, 2020

But automation is just as useful in the world of B2B sales. It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue. High-value targets require careful personalization.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. How large is the B2B market? How Do I Conduct an Efficiency Audit on My B2B Company? The post How to Do an Efficiency Audit on Your B2B Company appeared first on B2B Marketing Blog | Webbiquity.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Connect with Twitter. Guest post by Brandon Brown.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

FEBRUARY 5, 2021

Six Effective Tips To Increase Your B2B Sales Conversions. When selling to B2B customers, depending on the uniqueness and value of your product, referrals can be an incredibly effective way to generate high-intent leads. B2B decision makers are looking to generate certain deliverables and results using your product. Conclusion.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. B2B prospects do a significant amount of research before they decide upon a solution. Today, it is worth $1.2

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

OCTOBER 10, 2017

But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! Trade shows have been a staple of B2B marketing for a long time.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Connect with him on Facebook and Twitter. Conclusion.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

SEPTEMBER 28, 2021

It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. Twitter has its own rules for some and not for others. Each time I was in Twitter Jail I was told by Twitter that I had been caught up in the bots. Twitter Rules.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Webbiquity

OCTOBER 17, 2023

LinkedIn is, of course, the top social media platform for B2B marketers. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Leave a comment below or reach out on X/Twitter. Thoughts on these studies?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

SEPTEMBER 4, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. According to Statista , in the USA alone, B2B sales are estimated to reach $1.2

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Or at least, not important yet?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

NOVEMBER 8, 2010

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. National / International B2B Services. • B2B Small to Mid-Sized Businesses (B2B SMB). •

Twitter 100

Twitter Digg SMB B2B 100

Webbiquity

APRIL 4, 2023

Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%). Some platforms over-index on more than one driver; Twitter is associated with bragging, but also serves the desire for learning. Clients include: Nestle, McDonald’s, Coca-Cola, and Kellogg’s, among dozens more.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. But here are three reasons for skepticism.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Webbiquity

DECEMBER 4, 2018

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. You can follow Highspot on Twitter @Highspot. The post Five Sales Enablement Tactics B2B Marketers Need to Master appeared first on B2B Marketing Blog | Webbiquity. Determine Product Messaging.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Paul ( #SMBMSP90 on Twitter). Content marketing will continue huge growth in B2B but we’re going to get a lot smarter about how we invest resources.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Webbiquity

AUGUST 24, 2021

Twitter Facts and Stats. Twitter advertising reaches 353 million people, or just about 6% of all adults and teenagers on earth. More than 2/3 of Twitter users are male. Twitter ads have the potential to reach more than 69 million users in the U.S.; roughly 29% of the total population aged 13 and up are on Twitter.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Image credit: Twitter Here’s how Sprout Social is doing it. This will not only solidify your brand voice but build community engagement as well.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Image credit: DreamGrow. Ponder purposes.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

JULY 13, 2021

Twitter has 353 million users. And though their exact rankings vary somewhat, both SEMrush and Similarweb rank six social media platforms within the top 20 most visited sites: Facebook, YouTube, Twitter, Instagram, WhatsApp, and Reddit. It’s a young world. 81% of all people on earth are under the age of 50. Europe has 14%.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Webbiquity

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Nominate your favorite technology twitterer using this form.

Twitter 100

Twitter Social Media Google Social Marketing 100

Webbiquity

NOVEMBER 17, 2011

Note: a version of this original post appeared previously on the B2B Twitterer of the Year (B2BTOTY) blog. If you regularly read blogs like this, you’re probably already a Twitter pro. Complete your Twitter bio. It’s common courtesy, something people learn from grandma , but not always common on Twitter.

Twitter 100

Twitter Broadcasting Social Media Automation 100

Webbiquity

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s the digital media equivalent of flying blind.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Webbiquity

MAY 16, 2023

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. Please share your insights in the comments below, on Twitter , or on LinkedIn.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

FEBRUARY 10, 2022

Integration with social networks: Adding connections to Facebook, Twitter, Instagram, and other platforms to customer service software can enlarge the audience and attract more users to purchase the product or service offered. How to Choose the Best B2B Live Chat Software. and track your platform’s analytics.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø Twitter is just.05%. Now, that’s a little different than Facebook or Twitter. appeared first on B2B Marketing Blog | Webbiquity. Make a purchase!

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

MARCH 23, 2010

There’s no doubt that Twitter is a phenomenon. It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. How can you optimize your organization’s use of Twitter? Twitter Tips & Tactics. The Twitter Guide Book by Mashable. ?????

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. The post Five Tips for Promoting a Technology Solution On Social Media appeared first on B2B Marketing Blog | Webbiquity.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

JANUARY 28, 2022

You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.) The post KPIs Your PR Department Should Be Tracking appeared first on B2B Marketing Blog | Webbiquity. they are generating.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253