The Point

NOVEMBER 20, 2015

Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels.

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Account Based Marketing ABM Paid Search Agency Marketing & Strategy 100

The Point

DECEMBER 14, 2010

Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. Steve and I share insights and opinions on how B2B marketers can develop, source, and leverage content to generate and nurture leads more effectively.

Lead Generation 100

Lead Generation Generation Leads Lead 100

The Point

SEPTEMBER 28, 2009

Title your posts for Google and Twitter. Tags: B2B Marketing Blogs Social Media blog marketing lead generation b2b demand generation b2b lead generation Demand Generation. Forget nuance. If your blog post showed up in a Google listing, would someone click on it?

Demand Generation 100

Demand Generation Leads Lead Marketing Qualified Leads 100

The Point

AUGUST 29, 2017

Follow the prospect on Twitter. Download content from the prospect’s Website. View the prospect’s LinkedIn profile. Connect with the prospect via LinkedIn. Send Inmail via LinkedIn. Send low-cost direct mail (e.g. Send low-cost gift (e.g. Starbucks gift card). Send high-cost gift (e.g. bottle of wine). Send company swag (e.g.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

The Point

AUGUST 16, 2016

Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account. This kind of “social wall” is also commonly used for events to display live tweets as they posted.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

APRIL 30, 2013

Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Call it lead nurturing. Call it content marketing. Call it demand generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

The Point

JANUARY 27, 2010

If you already follow me on Twitter , you’ll see new posts from this blog as they happen. Tags: Uncategorized b2b demand generation b2b lead generation Blogs Demand Generation Lead Management Spear Marketing Group. If you’re not already a subscriber, join in the conversation. Regards, Howard.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Work Management 100

The Point

OCTOBER 21, 2009

Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). polldaddy poll=2150942].

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100

The Point

MARCH 3, 2010

It’s the working assumption of B2B marketers that prospects don’t want to be sold to. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Offer Strategy b2b demand generation b2b lead generation. white papers) tends to perform better than does promotional content (e.g.

Lead Ranking 100

Lead Ranking Lead Scoring Lead Nurturing Webcast 100

The Point

SEPTEMBER 19, 2018

And yet, in the Twitter era, good business writing is a skill both in high demand and short supply. At bare minimum, you’ll be a better marketer for learning why customers buy. Learn to write, and write well. You shouldn’t have to say “learn to write” to a college graduate.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

The Point

JUNE 18, 2013

HS) The overwhelming trend in B2B demand generation today is for marketing to not only drive raw inquiries, but also to convert and nurture those inquiries into sales-ready leads. For more information on the Knowledgetree solution, visit their Website or follow them on Twitter at @KnowledgeTree. B2B Marketing Sales 2.0

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Salesforce.com Work Management Marketing Management Content 100

The Point

OCTOBER 8, 2009

For those companies just dipping their toes in the social media waters, my advice is to look at blogs, Twitter , Facebook et al not just as PR tools, but as a key part of their overall demand generation and lead management strategy.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

APRIL 21, 2010

Here are some key features worth noting: * Prominent Subscription Options : visitors can choose to subscribe via email (a monthly compilation of new posts), RSS, or through Twitter. This serves to convert casual browsers into repeat visitors who are then exposed to Navicure’s message over time.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Campaigns 100

The Point

JULY 12, 2013

Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. Presenting any opportunity to do otherwise is a distraction from the primary call to action, and almost guaranteed to lower response.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. Answer: you get creative. Promote social media connections.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads.

RSS 100

RSS Paper Case Study Case Studies 100

The Point

OCTOBER 14, 2010

Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. “ Tags: B2B Marketing Campaign Measurement Content marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation marketo. Provide readers the ability to “like” individual content assets on Facebook.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

JUNE 20, 2011

Title your post with search results and Twitter in mind (i.e. Review – pick a product, book, report related to your space (or something that would interest a potential customer or target buyer for your product) and write a review. Just remember: 1. Keep posts short (200-300 words is a good guideline).

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels.

Business Blogging 100

Business Blogging Lead Ranking Lead Scoring Generation 100

The Point

FEBRUARY 4, 2013

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading. All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

SEPTEMBER 6, 2011

This served a number of purposes: introducing greater interactivity through functionality like comments and social sharing (Facebook, Twitter), but also leveraging newsletter content to drive increased search traffic and ultimately, more inbound inquiries.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

AUGUST 6, 2012

Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Several speakers at the conference (Marketo included) raved about results they’re generating from advertising on Twitter, specifically through Promoted Tweets. Surprising? Infographics? So yesterday.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Point

DECEMBER 23, 2014

Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform makes most sense for your business? What’s the difference between the various ad formats? Is it best to start with CPM, or CPC?

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PPC Advertisements Advertising Cost Per Thousand 100