Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

SEPTEMBER 10, 2009

10k's of people will see our preso online #sales20 greenleads : just added twitter stream to Green Leads facebook fan page - become a FAN [link] #sales20 darn.gotta head to the airport. sales b2b sales. Tags: b2b events marketing b2b marketing twitter b2b sales2.0 Will find another 3 tweets later ;).

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 4, 2009

Take the Poll , then spread the word by Copying and Pasting the following on Twitter, Facebook, LinkedIn Update, Your Blog: RT @damphoux Contribute to VOICEMAIL Debate. link] #sales #b2b #marketing. Tags: cold calling linkedin b2b marketing inside sales demand gen polls b2b sales. Take the poll (please RT). Results Thu.

Cold Calling 100

Cold Calling B2B Sales Stats Linkedin 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

APRIL 9, 2010

That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones. Post it on Facebook , LinkedIn , Twitter and any other place your status resides. If you get one without a Twitter address on it, ask for it and write it down.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

JUNE 16, 2009

Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Again, the twitter feed was loaded. I see a lot of potential for Linkedin, especially for B2B. gscottshaw : Roadblocks for B2B Marketers: 1. Twitter Search: Barry Schwartz #mpb2b. Find it with hashtag #mpb2b. On the job hunt?

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

JULY 28, 2009

Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0

Marketing Mix 100

Marketing Mix Cold Calling SEM Lead Gen 100

Smashmouth Marketing

JUNE 9, 2009

Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Again, the twitter feed was loaded. I see a lot of potential for Linkedin, especially for B2B. Twitter Search: Barry Schwartz #mpb2b MarketingProfs : Do you have a job? Yesterday I posted my favorite tweets for the day.

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

JUNE 15, 2009

Today's MarketingProfs b2b Forum was great. Good news is that much of it is documented on twitter under hashtag #mpb2b. BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b. Picked up lots of tidbits. I thought I would collect a few during the day that stood out.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

APRIL 9, 2010

That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones. Post it on Facebook , LinkedIn , Twitter and any other place your status resides. If you get one without a Twitter address on it, ask for it and write it down.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

JULY 6, 2009

Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0

Cold Calling 100

Cold Calling SEM B2B Sales Inbound Marketing 100

Smashmouth Marketing

JUNE 8, 2009

Today's MarketingProfs b2b Forum was great. Good news is that much of it is documented on twitter under hashtag #mpb2b. Picked up lots of tidbits. I thought I would collect a few during the day that stood out. More tomorrow. GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. At least we're not alone.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? Give away lots of relevant info through blogs, twitter, industry events, etc.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

NOVEMBER 8, 2010

Conference , you can follow it on the twitter stream #sm20. Meetings are Everywhere," he said, "All that work we do in B2B goes into getting a meeting.". If you're not here at the Sales & Marketing 2.0 The keynote speaker is Peter J. So I was inspired to share some tips focused on sales appointments.

Conference 100

Conference B2B Sales Trust Marketing Twitter 100

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

AUGUST 29, 2009

million Tweets and as the New York Times recently posited, Twitter early adopters are adults and not their kids. The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? sales b2b sales. Each day there are 1.9

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are). inside sales sales demand gen.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Many events in the physical world, like meetups and house parties, start with Twitter. Mike: OK, last question, the B2B Marketing Thought Leaders Curry Poll.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 5, 2009

Take the Poll , then spread the word by Copying and Pasting the following on Twitter, Facebook, LinkedIn Update, Your Blog: RT @damphoux Contribute to VOICEMAIL Debate. link] #sales #b2b #marketing Clicking on the graphic below will bring you to LinkedIn to vote. Take the poll (please RT). Results Thu.

Stats 100

Stats Opinions Linkedin B2B Sales 100

Smashmouth Marketing

APRIL 25, 2009

In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales. If you can't attend, then at least follow it on twitter using hashtag #sales20. Tags: lead gen marketing appointments events b2b sales2.0

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

AUGUST 6, 2009

Questions discussed: What is B2B appointment setting ? I noticed you use Twitter frequently and have an active blog. And why is it important to marketers? When it comes to leads, quality or quantity ? You specialize in reaching CXOs and VPs. Can you give marketers three tips to connect with these hard to reach decision makers?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

AUGUST 5, 2009

Questions discussed: What is B2B appointment setting ? I noticed you use Twitter frequently and have an active blog. And why is it important to marketers? When it comes to leads, quality or quantity ? You specialize in reaching CXOs and VPs. Can you give marketers three tips to connect with these hard to reach decision makers?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

OCTOBER 21, 2009

I unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. judithcane : RT @MariSmith : RT @natanyap : @skydiver The art of Twitter is in the retweet. DavidBThomas : B2B or B2C, the Bs are all people.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

SEPTEMBER 23, 2009

jill_rowley : Remember - even if you're doing B2B marketing, you are marketing to humans - per Julie from Babcock & Jenkins #sherpab2b09. BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies. sherpab2b09. sherpab2b09.

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

AUGUST 30, 2009

million Tweets and as the New York Times recently posited, Twitter early adopters are adults and not their kids. The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? Each day there are 1.9 Which do you prefer?

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

MARCH 19, 2009

The Bridge Group's twitter response: bridgegroupinc : part two. This CMO is in an emerging technology market marketing to b2b audience. Tags: lead gen marketing b2b sales2.0 (I responded) damphoux : @mark3803 : @brianjcarroll a sales guy waiting for high BANT score is losing opportunity. Good sales people can help create BANT.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

APRIL 2, 2009

In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales. If you can't attend, then at least follow it on twitter using hashtag #sales20. Why, you ask, is Smashmouth Marketing interested in Sales 2.0? conference.

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are). relevancy -- just a little fun ;).

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Many events in the physical world, like meetups and house parties, start with Twitter. Mike: OK, last question, the B2B Marketing Thought Leaders Curry Poll.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JANUARY 19, 2023

Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences. It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service. How Does B2B Content Syndication work? Why Does Content Syndication Matter?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

MARCH 9, 2009

The Bridge Group's twitter response: bridgegroupinc : part two. This CMO is in an emerging technology market marketing to b2b audience. (I responded). damphoux : @mark3803 : @brianjcarroll a sales guy waiting for high BANT score is losing opportunity. Good sales people can help create BANT.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

OCTOBER 4, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. But on the B2B side the value prop is a bit less clear still. Mike: Last question, it's the B2B Thought Leaders Curry Poll. Aaron: Yes and no.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100