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Top Internet Marketing Strategy Links for the Week of September 23rd, 2013

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Top Internet strategy, marketing and technology links for the week of April 27, 2013

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Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes

Top Internet strategy, marketing and technology links for the week of March 31, 2012

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63% of B2B Companies Don’t Generate Leads From Social Media  (HubSpot). Twitter Launches Self-Serve Advertising for Small Businesses  (Mashable!). B2B Marketing in a Downturn Part 1: Lead Generation and Lead Nurturing  (Marketo). Consumers are Demanding Customer Service on Social Media  (New Media Knowledge). Is Social Media Strategy Required or Redundant? GigaOM).

6 Ways to Use Embedded Tweets to Help Your Business

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Since Twitter allows the ability to embed tweets on websites, people have discovered lots of creative ways to use them. B2B Marketing Image via CrunchBase Are you looking for creative ways to embed tweets on your website? Do you want to show off your customer’s kind words about your business?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. In a bit of an upset, Twitter conquered LinkedIn in. B2B marketers.

Top Internet strategy, marketing and technology links for the week of May 4, 2013

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The Advanced Guide to Content Marketing  (Quick Sprout) 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions  (Ignite Social Media) B2B Content Marketing: It’s All About Leads and Original Content  (Brand Watch) Who Are The Most Creative People In Social Media Marketing? News & Notes

How To Improve B2B Lead Generation On LinkedIn

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Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). One misconception about B2B lead generation is that it’s only about generating new leads, it’s also about maintaining the ones you already have and ensuring that you’re presenting yourself in the best possible light. News & Notes

Top Internet strategy, marketing and technology links for the week of April 6, 2013

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Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers  (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories  (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes

Top Internet strategy, marketing and technology links for the week of November 5, 2011

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Twitter Leads Social Media Sharing Growth (Marketing Charts). Why B2B Companies Should Use Foursquare (Marketo). How Twitter Can Make You a Better Writer (The Social Times). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Jim’s Marketing Blog).

Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. All rights reserved. Instead, most.

8 Steps to Hosting a Successful Twitter Chat

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A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. For B2B companies, hosting TweetChats are an amazing way to get a better understanding of your fans, customers, and leads while also allowing you to grow your Twitter reach. – 8 Steps to Hosting a Successful Twitter Chat by Maurice Rahmey. Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it’s a great inbound marketing tactic for your social media strategy. News & Notes

The Most Effective Time to Tweet

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I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me).  I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. Number of Clicks per Day – by Time of Day.

How to monitor social media for business

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You might discover that people on Facebook like your PR campaign but people on Twitter do not or vice-versa. Analytics B2B B2C Marketing Social MediaSocial Media to Sales (Photo credit: sazbean). “Social media doesn’t work! reposted my blog post and nobody is responding. People like my Facebook page but none of them buy anything from it! Analyze customer sentiment.

Top Internet strategy, marketing and technology links for the week of May 26, 2012

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How to Manage Multiple Twitter Accounts  (CIO.com). Why Content Matters in B2B Marketing: A Conversation with C.C. Jeff Cohen Talks Social Media and Its Value in B2B Marketing  (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Chapman  (Marketo). CIO.com).

Top Internet strategy, marketing and technology links for the week of October 30, 2011

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Twitter Study Shows Purchasing Intent Increases When Following Brands  (Simply Zesty). How to Get Started With Twitter Chats (ReadWriteWeb). New B2B lead generation calculus (WebInkNow). Here are the top Internet strategy, marketing and technology links for the week of October 30, 2011… 3 Improved Ways to Reach the Modern Target Audience  (HubSpot). Socialnomics).

Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.

Top Internet strategy, marketing and technology links for the week of October 23, 2011

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How to get more inbound links to your B2B blog  (eMagine). How to Put Your Company on Facebook, LinkedIn, and Twitter  (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of October 23, 2011… Tips for Launching a Successful Networking Event  (MarketingProfs). Social Signals & SEO: Focus on Authority  (Search Engine Watch).

Top Internet strategy, marketing and technology links for the week of January 19, 2013

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Practical eCommerce) Using Slideshare for Research and Blog Posts  (Small Biz Trends). News & Notes

Top Internet Strategy, Marketing & Technology Links – Week of July 15, 2011

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10 Tips for Better B2B Community Management  (Mashable!). Twitter = Currency of Social Discussion  (The Buzz). How Much Traffic Does Twitter Really Drive?  (All Things D). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… Social Media for Introverts  (Some Assembly Required). Future Lab). Demystifying usability). eMarketer).

13 Twitter Tips for Increasing Engagement

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A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While it’s ok to post your blog posts to Twitter, etc., Use keywords – Many people monitor Twitter for certain keywords. Comment  - Reach out to people.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. years prior.

Top Internet strategy, marketing and technology links for the week of September 18, 2011

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Six Traits of an Effective B2B Social Media Conversationalist  (Marketing Profs). Leverage social media, beat your B2B’s competition  (eMagine). Twitter Releases Web Analytics Tool  (Mashable!). 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy  (Search Engine Watch). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs).

Top Internet strategy, marketing and technology links for the week of May 19, 2012

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Twitter tiptoes further into the media business  (GigaOM). LinkedIn Vs Facebook: Who’s The Best At B2B  (Simply Zesty). Here are the top Internet strategy, marketing and technology links for the week of May 19, 2012… How to Select the Perfect WordPress Theme for Your Blog  (ProBlogger). How Do You Tailor Content to Different User Levels? ProBlogger). Future Lab).

Top Internet strategy, marketing and technology links for the week of April 14, 2012

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Five Twitter Tips for B2B Marketers  (Marketing Profs). Twitter, Facebook, LinkedIn and The Social Media Bill of Rights  (Social Networking Watch). Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? AdAge). Mashable!). News & Notes

The Importance of Content Distribution to B2B Brands

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n) (Photo credit: birdfarm) We all know that the B2B buying cycle is much longer than the typical B2C cycle (hello, <5 mins?). B2B selling is about building relationships with potential customers and being a knowledge resource. Producing quality content can help B2B companies connect with potential customers and build up relationships that may lead to a sale.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. and Twitter followers.

Why RSS Is Still Important for Your Business

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Do you have your blog automatically post to Facebook, LinkedIn or Twitter? Tags: B2B B2C Business Content Marketing News & Notes SEO Social Media Strategy eCommerce In case you missed it, there’s been some talk lately about whether or not RSS is dead. Search Engines. Many search engines use RSS feeds in order to be able to keep track of when your site (or blog) updates.

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Internet Marketing Strategy Articles for the Week of March 17, 2014

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Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy

Internet Marketing Strategy Articles for the Week of March 31, 2014

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How B2B Buyers Consume Vendor Content (MarketingProfs). Why Twitter’s Facebook Obsession Is Unhealthy (ReadWrite). Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). What is search jacking and how can it hurt your brand? grow}).

Turn to the E-Market for Real-World Customers

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Specialty sales force members will find this particularly helpful for business-to-business (B2B) products or services. Since social media represents an active, dynamic medium of exchange, today’s users expect a rapid response to their inquiries—to the point where Lithium Technology reports that half of all average Twitter users want a unique response to their query within an hour.

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers.

Boost Your B2B Marketing Efforts with TwitterChats

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Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. According to Hubspot, “Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation. Hashtags allow people to follow the group conversation using Twitter Search.

Top Internet strategy, marketing and technology links for the week of December 29, 2012

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Here are the top Internet strategy, marketing and technology links for the week of December 29, 2012… What Marketers Can Learn From a Gaming Company’s Email Tactics  (Marketing Profs) 6 Warning Signs that Your Blog is Deflating  (ProBlogger) How to Make a Website: A Tactical Guide for Marketers  (Seth’s Blog) 10 Ways Brands Will Win With Content Marketing in 2013  (Mashable!)

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Top Internet strategy, marketing and technology links for the week of November 10, 2012

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News & Notes

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Top Internet strategy, marketing and technology links for the week of September 29, 2012

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Here are the top Internet strategy, marketing and technology links for the week of September 29, 2012… Getting Started with Twitter Ads for Small Business  (Mashable!) If It’s Done Right. News & Notes

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. and Twitter followers.

Top Internet strategy, marketing and technology links for the week of October 20, 2012

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News & Notes

How-To: Setup Monitoring in HootSuite

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As your social media presence grows, it’s equally crucial to monitor for mentions and responses so they do not become lost. I use HootSuite as my main Twitter application, which not only has monitoring, but also stats and scheduling. Here’s how to setup HootSuite to monitor Twitter for mentions, responses and keywords… 1. How do you monitor Twitter?

Top Internet strategy, marketing and technology links for the week of May 12, 2012

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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner  (Marketo). When to Post on Facebook, Twitter, Tumblr for Maximum Effect  (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes  (Small Biz Trends). Tips For Gamifying Your Marketing Plan  (Mashable!).

Top Internet strategy, marketing and technology links for the week of February 25, 2012

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How to Master Pinterest for B2B Marketing (HubSpot). How to Customize Your Social Updates for Facebook and Twitter (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012…  . The Four Starring Roles Every Business Project Needs (Marketing Profs). Blogging: It’s all about doing the work (Jim’s Marketing Blog).

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. and Twitter followers.