Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
SEPTEMBER 28, 2013
Best Of News & Notes
How To Improve B2B Lead Generation On LinkedIn
NOVEMBER 9, 2012
Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). One misconception about B2B lead generation is that it’s only about generating new leads, it’s also about maintaining the ones you already have and ensuring that you’re presenting yourself in the best possible light. News & Notes
Top Internet strategy, marketing and technology links for the week of April 27, 2013
APRIL 27, 2013
Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes
Top Internet strategy, marketing and technology links for the week of March 31, 2012
MARCH 31, 2012
63% of B2B Companies Don’t Generate Leads From Social Media (HubSpot). Twitter Launches Self-Serve Advertising for Small Businesses (Mashable!). B2B Marketing in a Downturn Part 1: Lead Generation and Lead Nurturing (Marketo). Consumers are Demanding Customer Service on Social Media (New Media Knowledge). Is Social Media Strategy Required or Redundant? GigaOM).
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. In a bit of an upset, Twitter conquered LinkedIn in. B2B marketers.
The Most Effective Time to Tweet
OCTOBER 11, 2010
I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me). I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. Number of Clicks per Day – by Time of Day.
Top Internet Marketing Strategy Links for the Week of October 7th, 2013
OCTOBER 12, 2013
Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
Top Internet strategy, marketing and technology links for the week of May 19, 2013
MAY 18, 2013
ReadWriteWeb) Twitter Acquires Data Analysis Startup Lucky Sort (Mashable) ESPN, Twitter Expand Tie-Up (WSJ) Analysis: Google+ struggles to attract brands, some neglect to update (Reuters) Marketo’s Jason Miller On Facebook For B2B: Why So Serious? News & Notes
Top Internet strategy, marketing and technology links for the week of May 4, 2013
MAY 4, 2013
The Advanced Guide to Content Marketing (Quick Sprout) 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions (Ignite Social Media) B2B Content Marketing: It’s All About Leads and Original Content (Brand Watch) Who Are The Most Creative People In Social Media Marketing? News & Notes
Evangelizing a Content Marketing Program
Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. All rights reserved. Instead, most.
Top Internet strategy, marketing and technology links for the week of April 6, 2013
APRIL 6, 2013
Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
8 Steps to Hosting a Successful Twitter Chat
NOVEMBER 22, 2011
A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. For B2B companies, hosting TweetChats are an amazing way to get a better understanding of your fans, customers, and leads while also allowing you to grow your Twitter reach. – 8 Steps to Hosting a Successful Twitter Chat by Maurice Rahmey. Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it’s a great inbound marketing tactic for your social media strategy. News & Notes
Top Internet strategy, marketing and technology links for the week of November 5, 2011
NOVEMBER 5, 2011
Twitter Leads Social Media Sharing Growth (Marketing Charts). Why B2B Companies Should Use Foursquare (Marketo). How Twitter Can Make You a Better Writer (The Social Times). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing (Mashable!). Jim’s Marketing Blog).
How to monitor social media for business
JUNE 18, 2012
You might discover that people on Facebook like your PR campaign but people on Twitter do not or vice-versa. Analytics B2B B2C Marketing Social MediaSocial Media to Sales (Photo credit: sazbean). “Social media doesn’t work! reposted my blog post and nobody is responding. People like my Facebook page but none of them buy anything from it! Analyze customer sentiment.
Content Methodology: A Best Practices Report
benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.
Top Internet strategy, marketing and technology links for the week of May 26, 2012
MAY 26, 2012
How to Manage Multiple Twitter Accounts (CIO.com). Why Content Matters in B2B Marketing: A Conversation with C.C. Jeff Cohen Talks Social Media and Its Value in B2B Marketing (Marketo). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content (ProBlogger). Chapman (Marketo). CIO.com).
13 Twitter Tips for Increasing Engagement
OCTOBER 18, 2010
A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While it’s ok to post your blog posts to Twitter, etc., Use keywords – Many people monitor Twitter for certain keywords. Comment - Reach out to people.
How P&G Designed Success with the Old Spice Guy Campaign
NOVEMBER 17, 2010
Separate messages and campaigns were used for channels where only men or only women were reached. P&G also used Twitter to produce a series of 16 YouTube videos where the Old Spice Guy responded specifically to influencers (if you haven’t seen these, seek them out, they’re clever and hilarious). Tags: B2B B2C Business Marketing Strategy
Top Internet strategy, marketing and technology links for the week of October 30, 2011
OCTOBER 29, 2011
Twitter Study Shows Purchasing Intent Increases When Following Brands (Simply Zesty). How to Get Started With Twitter Chats (ReadWriteWeb). New B2B lead generation calculus (WebInkNow). Here are the top Internet strategy, marketing and technology links for the week of October 30, 2011… 3 Improved Ways to Reach the Modern Target Audience (HubSpot). Socialnomics).
Definitive Guide to Planning a New Content Initiative
Sharing blog content daily on Facebook, Instagram and Twitter 3. World Conference 2015, Doug Kessler (Twitter: @dougkessler) and. Michael Brenner (Twitter: @BrennerMichael) outlined examples of. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In that time, we’ve. the “what”.
Top Internet strategy, marketing and technology links for the week of October 23, 2011
OCTOBER 22, 2011
How to get more inbound links to your B2B blog (eMagine). How to Put Your Company on Facebook, LinkedIn, and Twitter (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of October 23, 2011… Tips for Launching a Successful Networking Event (MarketingProfs). Social Signals & SEO: Focus on Authority (Search Engine Watch).
Top Internet strategy, marketing and technology links for the week of January 19, 2013
JANUARY 19, 2013
Practical eCommerce) Using Slideshare for Research and Blog Posts (Small Biz Trends). News & Notes
Top Internet Strategy, Marketing & Technology Links – Week of July 15, 2011
JULY 16, 2011
10 Tips for Better B2B Community Management (Mashable!). Twitter = Currency of Social Discussion (The Buzz). How Much Traffic Does Twitter Really Drive? (All Things D). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… Social Media for Introverts (Some Assembly Required). Future Lab). Demystifying usability). eMarketer).
Top Internet strategy, marketing and technology links for the week of September 18, 2011
SEPTEMBER 17, 2011
Six Traits of an Effective B2B Social Media Conversationalist (Marketing Profs). Leverage social media, beat your B2B’s competition (eMagine). Twitter Releases Web Analytics Tool (Mashable!). 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy (Search Engine Watch). Microblogging, Social Networking Still Growing Worldwide (Marketing Profs).
Content Marketing Playbook: Strategy and Roadmap
stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. years prior.
Top Internet strategy, marketing and technology links for the week of May 19, 2012
MAY 19, 2012
Twitter tiptoes further into the media business (GigaOM). LinkedIn Vs Facebook: Who’s The Best At B2B (Simply Zesty). Here are the top Internet strategy, marketing and technology links for the week of May 19, 2012… How to Select the Perfect WordPress Theme for Your Blog (ProBlogger). How Do You Tailor Content to Different User Levels? ProBlogger). Future Lab).
Top Internet strategy, marketing and technology links for the week of April 14, 2012
APRIL 14, 2012
Five Twitter Tips for B2B Marketers (Marketing Profs). Twitter, Facebook, LinkedIn and The Social Media Bill of Rights (Social Networking Watch). Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? AdAge). Mashable!). News & Notes
How-to: Use Netvibes for Social Media Monitoring
SEPTEMBER 24, 2010
Keep track of mentions of your topic on Twitter (including hashtags), WikiAnswers, YahooAnswers, Topsy, blogs, and other social networks. 5. Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. button.
Top Internet strategy, marketing and technology links for the week of November 10, 2012
NOVEMBER 10, 2012
News & Notes
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. and Twitter followers.
Top Internet strategy, marketing and technology links for the week of September 29, 2012
SEPTEMBER 29, 2012
Here are the top Internet strategy, marketing and technology links for the week of September 29, 2012… Getting Started with Twitter Ads for Small Business (Mashable!) If It’s Done Right. News & Notes
The Importance of Content Distribution to B2B Brands
MAY 9, 2013
n) (Photo credit: birdfarm) We all know that the B2B buying cycle is much longer than the typical B2C cycle (hello, <5 mins?). B2B selling is about building relationships with potential customers and being a knowledge resource. Producing quality content can help B2B companies connect with potential customers and build up relationships that may lead to a sale.
Why RSS Is Still Important for Your Business
SEPTEMBER 14, 2010
Do you have your blog automatically post to Facebook, LinkedIn or Twitter? Tags: B2B B2C Business Content Marketing News & Notes SEO Social Media Strategy eCommerce In case you missed it, there’s been some talk lately about whether or not RSS is dead. Search Engines. Many search engines use RSS feeds in order to be able to keep track of when your site (or blog) updates.
Internet Marketing Strategy Articles for the Week of March 17, 2014
MARCH 22, 2014
Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
Staffing and Launching Your Content Marketing Program
What’s the Difference Between B2B and B2C Market- ing?” on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers.
Internet Marketing Strategy Articles for the Week of March 31, 2014
APRIL 5, 2014
How B2B Buyers Consume Vendor Content (MarketingProfs). Why Twitter’s Facebook Obsession Is Unhealthy (ReadWrite). Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). What is search jacking and how can it hurt your brand? grow}).