Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? After all, not everyone is on Twitter, and email blasts are having diminishing returns. In other words, it’s not about you, it’s about them.
Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? After all, not everyone is on Twitter, and email blasts are having diminishing returns. In other words, it’s not about you, it’s about them.
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Sales Engine
OCTOBER 9, 2015
When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. If you’re B2B, there’s only one place they can buy—and that’s from you.
Sales Engine
JANUARY 12, 2016
He recalled an instance where they posted something on Twitter that didn’t go over too well, but because they post 3000 times per year, it didn’t matter. “We As with any media company, the Met’s executive team grants some editorial independence to Sreenivasan’s content team. We didn’t get it this time, but it doesn’t matter.
Sales Engine
JANUARY 12, 2016
He recalled an instance where they posted something on Twitter that didn’t go over too well, but because they post 3000 times per year, it didn’t matter. “We As with any media company, the Met’s executive team grants some editorial independence to Sreenivasan’s content team. We didn’t get it this time, but it doesn’t matter.
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