LeadSloth

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B2B Marketing Automation Twitter Contest

LeadSloth

I used two: Twitter Grader and the number of Tweets containing “Marketing Automation&#. It is clear most of the nominees belong to the Twitter elite, with Twitter Grades in the upper nineties. Tags: Demand Generation marketing automation twitter. BrianJCarroll. B2B_MarketingPR. InboundMarketer.

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Social Media for B2B Lead Generation

LeadSloth

A couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). We started talking and he asked me to write a post about using Social Media for B2B Lead Generation, as LeadSloth has done a fair bit of work in that area. I decided to limit myself to Blogging, LinkedIn and Twitter.

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Silverpop Engage B2B (booth 4). Twitter & Questions. I will try to tweet as many sessions as possible at the LeadSloth Twitter page. Let me know if you have any questions via Twitter or email (jep leadsloth com).

Manticore 100
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5 Ways to Use Social Media in Marketing Automation

LeadSloth

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. When talking about Social Media, most people immediately think of Twitter or Facebook. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter.

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Demand Generation Blogs Continued

LeadSloth

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. B2B Marketing Zone. B2B Marketing Zone. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog. DemandGen Report.

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MarketingSherpa’s Email Summit 2009

LeadSloth

Most of the case studies seem to be B2C rather than B2B. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Unfortunately I can’t be there, but there is live coverage via Twitter. Some highlights from the agenda : Email Strategies.

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Social Media & Marketing Automation

LeadSloth

Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system. Many B2B marketers have too many leads in their database who have never been followed up on.