DiscoverOrg

JULY 3, 2018

Nurture closed-dead B2B sales opportunities. It’s unlikely that you’ll be signing the contract over Twitter. Click around your prospect’s LinkedIn profile, follow them on Twitter, and reach out with some helpful research or an interesting statistic that might speak to their job. When they went dark for reasons unknown.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

DiscoverOrg

APRIL 7, 2017

Twitter handle identity accuracy : Was the person’s twitter handle correct? Twitter Handle Accuracy. While only 10% of the contacts had a twitter handle, the accuracy level was 100%. Email address accuracy : Was the email address valid and correct? DiscoverOrg’s Sales Data Accuracy Put to the Test. Name Accuracy.

Sample 232

Sample Ideal Customer Profiles Outreach Validation 232

DiscoverOrg

APRIL 14, 2017

Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. Very, very expensive researchers.

Cost 208

Cost Lead Ranking Buy Ad Building 208

DiscoverOrg

MARCH 27, 2017

You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. Both are important to the growth of a B2B business, but they do very different things and require different processes and skills. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

AUGUST 23, 2018

In fact, 87% of B2B buyers say they would have a favorable impression of someone introduced through their professional social network. But the “social” piece of the puzzle is more important than ever, especially when you consider that “ the number of people involved in B2B purchases has climbed from an average of 5.4

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

AUGUST 23, 2018

In fact, 87% of B2B buyers say they would have a favorable impression of someone introduced through their professional social network. But the “social” piece of the puzzle is more important than ever, especially when you consider that “ the number of people involved in B2B purchases has climbed from an average of 5.4

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

AUGUST 24, 2017

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. B2B sales and marketing – stuck in a cage. B2B, on the other hand, is generally dictated by a misguided understanding of prospective customers.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191