Biznology

FEBRUARY 2, 2017

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days. Hats off to them all! I love this guy.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. But in B2B marketing, celebrity endorsements often appear like the hype in the ads audiences tune out. How do do B2B influencer marketing. It’s just hidden from them.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

SEPTEMBER 24, 2012

One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. Also in August, Twitter announced that it will offer ad targeting by user interests or @username follower groups.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Traditional approaches in B2B retention marketing. New developments in loyalty for business markets.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

APRIL 24, 2017

Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. 43% of both B2C and B2B companies say they use organic and paid social media equally. 33% of marketers cite Twitter as their preferred social network. 66% of marketers cite Facebook as their preferred social network.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

NOVEMBER 1, 2012

Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do. And unless you have seriously revisited it the last few years, the Internet has broken your B2B sales process. Whatever you do is your process.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Biznology

NOVEMBER 23, 2016

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. He explained that Stirista already had a massive database of B2B and consumer records. I asked Stirista’s CEO Ajay Gupta about the technology behind the links.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

DECEMBER 27, 2018

15m 15s — Why your B2B content marketing isn’t ready for personalization. Check us out on Facebook , Twitter , or email info@solosegment.com. 00m 00s — Intro and overview. 02m 00s — SoloSegment named in top 10 marketing analytics solutions. 5m 20s — Why measurements like clicks fail. 20m 45s — How to think about Google Discover.

Analytics 135

Analytics Search Marketing Twitter Google 135

Biznology

NOVEMBER 13, 2018

70% of content created by B2B companies is never seen by its target audience. Check us out on Facebook , Twitter , or email info@solosegment.com. Today’s episode of SearchChat focuses on why ignoring site search can be detrimental to your other efforts — like conversions and content. Can they even find it? Stitcher Radio.

Search Marketing 128

Search Marketing Twitter Google Traffic 128

Biznology

JUNE 8, 2017

I’ve been having an ongoing discussion with Kristina on Twitter , and I think we made a breakthrough together. But in B2B, it’s typically long, with a team of people collaborating on their due diligence. In B2B, about 80 percent of the sales cycle is unbranded. They only fold brand names in when prospects are ready.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Biznology

SEPTEMBER 22, 2014

For salespeople, especially in B2B industries, its purpose is to establish relevance to prospects rather than interrupt their daily lives with cold calls and sales pitches. 82% of B2B decision makers think sales reps are unprepared (source: SiriusDecisions ). In fact, it’s the opposite. It’s not a buzzword.

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

APRIL 29, 2019

Use of Facebook and Twitter by IT execs nearly doubled. The Twitter chat #IDGTechTalk draws hundreds of comments from IT leaders about hot button tech issues. IDG’s 2019 State of the CIO Report notes a “surge” of IT decision-makers into social networks this year. 42% of executive IT managers post content on LinkedIn.

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

Biznology

MARCH 10, 2014

Over 65% of Twitter’s growing ad revenue comes from mobile ads on smartphones. B2B Marketing Blogging Content Marketing Internet Marketing Market Research Mobile Marketing Slider Big Data Customer experience ecosystem Media media convergence mobile Web mobility native twitter United States'

Allocation 80

Allocation Mobile Advertising Television marketing Ad Frequency 80

Biznology

DECEMBER 22, 2014

74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 55% of B2B buyers search for information on social media (source: MediaBistro ). B2B marketers who use Twitter generate 2X as many leads as those that do not (source: Inside View ). SOCIAL SELLING.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

APRIL 19, 2013

It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations. This doesn’t mean your CEO has to tweet if he or she has no idea what Twitter is. But your organization has to have a presence, if not on Twitter, then in whatever channel your audience gathers.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. And, they most often reflect a deep understanding of their target audiences. Like this post?

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

APRIL 19, 2012

Or Twitter. Even B2B companies had not heard of LinkedIn. Many areas of life are affected, but marketing is the one I like to talk about most. Think about how much different the world is from five years ago. In 2007, no one was marketing on Facebook. Or YouTube. Few companies did anything significant in mobile.

Paid Search Agency 80

Paid Search Agency Youtube Marketing Social Networks 80

Biznology

DECEMBER 6, 2016

Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology. Steve Farnsworth has over 15 years as a senior digital marketing executive, and is currently the Chief Marketing Officer for the @Steveology Group, a content marketing for demand generation agency serving high tech B2B organizations.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

MARCH 1, 2019

Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%).

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

MARCH 5, 2014

Project Runway has long been a Twitter favorite with hashtags based on designers and seasons. B2B Marketing Internet Marketing Market Research Slider Social Business Social Media Marketing Chamber of commerce mobile devices mobile marketing small business marketing'

Small Business Marketing 80

Small Business Marketing Television marketing Mobile Advertising Business 80

Biznology

AUGUST 22, 2010

Video - People watch ridiculous amounts of video online and the B2B space is not excluded from that. Twitter - With Twitter you can get away with more, especially if there is a personality attached to the account. What is needed, though, is some considerable thought and planning.

Intent 80

Intent Wikipedia Content Viral Marketing 80

Biznology

DECEMBER 1, 2015

We all love lists so I thought I would collect the top online marketers on Twitter. I included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. Here you go: Top 248 Online Marketers on Twitter.

Online Marketing 40

Online Marketing Twitter Paid Search Agency Advertising Agencies 40

Biznology

NOVEMBER 11, 2013

So do 78% of B2B Buyers. IF THEY CAN’T FIND IT, THEY CAN’T BUY IT: Did you know that 77% of Americans start their conversation on a health-related topic with a search engine? SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

JUNE 17, 2013

61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 700 YouTube videos are shared on Twitter every minute. (comScore and Nielsen ). 85% of people more likely to purchase a product after watching a product video. Internet Retailer ). Online Publishers Association ). YouTube ). minutes.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

JULY 19, 2011

B2B seems to be the least confident that social can help them but I believe we have really sorted it out: What I've learned is that if you cannot target your dream customer directly, you can target everyone around him.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Biznology

DECEMBER 20, 2019

For example, if you have chosen three platforms- Facebook, Linkedin, and Twitter; make sure all the three are well-covered. LinkedIn: If you are working for B2B industries and wish to increase networking; Linkedin simply works wonders. Twitter : Use posts and an event hashtag to build excitement before and during your event.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

OCTOBER 28, 2013

In fact, he commissioned me to write a piece of content for Penton, on B2B retention marketing techniques. One that really works, especially in B2B. Joe discusses the usual B2B content marketing suspects (blogs, white papers, case studies, e-newsletters, articles and videos) in a meaty chapter on Content Types.

Education 80

Education B2B Marketing B to B Content Marketing 80

Biznology

FEBRUARY 23, 2017

This is where stories are very valuable, especially in B2B content marketing, where you are demonstrating that your product is not mere hype or vaporware. In the context of Twitter , this greatly increases cognitive load because the related tweets are separated by other unrelated tweets for other people you follow. ” etc.

Relevance 144

Relevance Keywords Terms and Conditions Search Marketing 144

Biznology

OCTOBER 10, 2012

LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. Other revenue streams include B2B marketing and jobseekers.) The latest enhancements have taken a page from both Twitter and Facebook. Image via CrunchBase. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook.

Linkedin 80

Linkedin Facebook Work Management Ideal Customer Profiles 80

Biznology

FEBRUARY 10, 2017

At Liberty, I learned about the big corporate experience and about B2B marketing. We got a great response from our audience on Facebook and Twitter. Please follow Kerry on Twitter and check out the Citizens social media channels too: Facebook , Twitter , Instagram , and YouTube. Like this post?

Social Media 80

Social Media Paid Search Agency Advertising Agencies Media 80

Biznology

MARCH 26, 2013

My flight was grounded en route to SXSW, I tweeted complaint, and AA got back to me on Twitter by the time I deplaned — you probably don’t need to offer that much service, do you? B2B Marketing On Facebook – Yes? Social Media Marketing: OK, So You’ve Got the Leads – Now what? digitalsurgeons.com).

Social Media 80

Social Media Media Work Management Class 80

Biznology

SEPTEMBER 6, 2016

Please pop them in the comments or reach me via Twitter @chrisabraham. So, in many ways, this is a little like speed dating and it’s going amazingly well thus far. What do you think about my process? What do you recommend? And suggestions on my novella-length message model? Like this post? Sign up for our emails here.

Network Marketing 80

Network Marketing Advertising Agencies Linkedin Outreach 80

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80