B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Following your customers on their Twitter and Pinterest does not require their permission. Marketing Implementation b2b customer marketing' Photo on Flickr by striatic.

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Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? inbound marketing Role of the CMO b2b marketing plans'

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

DECEMBER 16, 2014

Yes they may have experienced a conservative buying experience in their B2B career. You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. Marketing Planning b2b marketing results'

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B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. And, yes, this does work for B2B marketing! For some example of B2b Pinterest success, take a look at this board of major B2B brand pinners created by CaptureHits Marketing.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JANUARY 31, 2013

To Twitter’s credit, the Vine videos I’ve seen default to audio off (thank you! Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos. Twitter blog post ). From what little I’ve seen, I think there are some opportunities for B2B marketers: 1.

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Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

NOVEMBER 22, 2013

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat).

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Transparency. Don’t hold back your story.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JULY 18, 2012

B2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. If you have answers, make sure you put them online in blog posts, micro-blogs (Twitter tweets), videos, articles, podcasts, slideshows and more. Most Internet users skip paid ads and look at organic search results.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

MARCH 27, 2013

I’ve always admired how so many B2B marketers are control freaks. In phone conversations, at conferences, via email, in LinkedIn discussions groups, on blog post comments and on Twitter. Blog author Jennifer Beever is the founder of New Incite and the Chief Marketing Officer for Hire for B2B companies that want to grow faster.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

NOVEMBER 8, 2012

While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. 4 Ways B2B Marketers Can Use Secret Pinterest Boards. B2B marketers – more uses for Pinterest secret boards? I’d love to hear your ideas!

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

JUNE 14, 2013

So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. What other benefits have you received from your B2B blog? Here are 12 benefits business to business marketers can gain from blogging. Please comment below.

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B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

JULY 24, 2009

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Google Plus This Page. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. All Rights Reserved. ©2000-2010 New Incite.

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Social Networks Twitter Tools Automation 100

B2B Marketing Traction

JANUARY 5, 2012

B2B CMOs must break out of the marketing silo (ivory tower?) Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ). and lead , among other things. The way people buy has changed forever. That means new roles and challenges for CMOs.

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B2B Marketing Traction

JUNE 27, 2014

” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. Being on the receiving end of a snarky comment about my work made me more sensitive to how I treat my B2B marketing colleagues.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. What do B2B marketers think?

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B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. What do B2B marketers think?

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 18, 2013

Use Twitter to link to your press releases, new product information, or events. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media. If you are on Facebook for business, create content that showcases and highlights your presence at a trade show.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

FEBRUARY 22, 2011

Does each page on your web site have a few actions a visitor can take such as subscribing to your blog or newsletter or following you on Facebook or Twitter, so they are not forced into an “all or nothing” call to action? (By If they’re not ready to buy now, how can they stay in touch with you?

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PPC B2B Traffic Newsletter 100

B2B Marketing Traction

JULY 12, 2013

After working on one such system yesterday (I will name no names), I popped onto one of my favorite Twitter chats – #B2Bchat. As I looked up the bio of one of the participants, @Nimble, I complimented them on their profile on Twitter. Marketing Soapbox b2b marketing sales social media' “We’re the #unCRM.

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CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

JANUARY 30, 2013

The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

APRIL 15, 2013

Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page. ” Do you need help setting up, managing, or writing messages for your social media, including Facebook, Twitter and LinkedIn? Facebook b2b social media'

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Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

APRIL 19, 2012

See my previous post on this, B2B Marketers: Are You a Hedgehog or a Fox? That is why, after stumbling around Twitter for a while, many delete their profiles. Collins’ called the concept of knowing one’s business purpose and mission and sticking to it the Hedgehog Concept. That is why the blog abandonment rate is over 90%.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

MAY 24, 2013

What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. Marketing Soapbox b2b customer marketing social media' We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. Do they want more or less?

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Social Media Media Curation Broadcasting 100

B2B Marketing Traction

JUNE 4, 2012

One of my friends signed up for Twitter, followed me and forgot about it. I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. In a phone conversation when she told me what the messages said, I knew they had come from Twitter. She shut down her Twitter account.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

DECEMBER 9, 2014

If you are a straight B2B play, focus on LinkedIn. Join in conversations on LinkedIn Groups, Twitter Chats, and Q&A social media sites like Quora and others. Connect with industry thought leaders, editors at publications, potential partners on appropriate social media. What’s appropriate?

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Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JANUARY 3, 2014

Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Get more visual.

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Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

DECEMBER 22, 2010

Several of our new B2B clients came to us with this very frustration. The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

DECEMBER 13, 2011

At a recent presentation I gave on social media, one of the attendees commented that he had just cancelled his Twitter account, because he didn’t understand the value of that social media platform account or how to use it. 80% of Twitter users have fewer than ten followers says Techcrunch.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

OCTOBER 16, 2012

LinkedIn, Facebook, or Twitter? 500 Twitter followers? Where are your target audiences? What tasks do you have to do to have a presence? Who has the skills to do it? How many hours a week will it take? What will it cost? Measurable. How will you measure each activity? 150 followers on Facebook? 5 or more comments per blog post?

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Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. Despite all the sadness around these types of lowly copycats, it does happen and there are things you can do about it.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

OCTOBER 20, 2010

I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. He suggested that we actually spend time to get to know our followers on Twitter. Astounding! You mean visit their profiles, read their blog and visit their web sites?

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create your own blog on Tumblr (it’s easy) and Twitter account. Ramp up your LinkedIn profile.

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Social Media Media Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 12, 2012

I wrote about this in a previous blog post – please read Why Your B2B Marketing Needs a Hub and Spoke System. ). Research shows that between the stimulus and purchase, on average buyers will consult 10.4 resources before making a buy decision. ( So, Buyers Are in Charge. People buy when they want to buy, when they are ready.

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Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

OCTOBER 16, 2015

Then it was time for Twitter. No Twitter lists existed for our partners and associates, so we created some that others could easily follow. With more traffic from Google+ and Twitter, we noticed that our client’s bounce rate went up, too. Some people started following the page and some even posted reviews.

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Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JANUARY 23, 2013

Retweetrank.com will give you the number of lifetime retweets and your retweet ranking as a percentile of all people on Twitter. (According to HubSpot that means it’s ten times as hard to move from a 3 to a 4 as it is to move from a 2 to a 3.). Track # of followers , # of people you follow , # of tweets.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

JUNE 22, 2011

Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. At the show Facebook and Twitter provide good coverage in addition to YouTube. Take photos of booth and booth staff and send to Twitter via a utility like TwitPic.

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