Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. On Twitter, you get nuggets of information from all his ventures. .

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Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Industrial Marketer

NOVEMBER 2, 2021

Is Twitter good for B2B marketing? To start, Twitter has over 180 million active users. So having a Twitter account gives B2B companies an excellent avenue to connect with their professional target audience. Read more » The post Twitter for B2B Marketing: Does It Measure up?

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Twitter B2B Marketing B2B Paid Search Agency 98

Webbiquity

JANUARY 5, 2021

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals.

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Twitter Startups Work Management Marketing Management 260

KoMarketing Associates

MAY 30, 2018

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives.

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Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

Webbiquity

DECEMBER 21, 2021

Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? Posts like How to Build a B2B Marketing Team (2017), the classic Seven Reasons Your B2B Marketing Should Include Cats (2019), and 5 Great Reasons to Retweet Others on Twitter (from 2010!) The Top 10 B2B Marketing Blog Posts.

B2B Marketing 315

B2B Marketing Screencast Budget Programs B2B 315

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

AUGUST 8, 2023

“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is B2B buyer behavior changing in response this difficult environment? Download the full B2B Buyer’s Survey report to get all the details.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Top Rank Marketing

JULY 24, 2023

We all remember when Twitter first burst onto the scene 16 years ago. Twitter allowed us to join a global conversation with just 140 characters and quickly gained millions of users around the world. But how will this emerging platform affect Twitter’s stronghold as a reigning social media leader? Enter Threads… ?

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Twitter B2B Marketing B2B Paid Search Agency 59

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

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B2B Marketing Practices B2B SMS 336

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. Because B2B lead generation is more than just a numbers game.

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Tactics Sales Qualified Leads Generation Lead Scoring 308

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

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Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JUNE 17, 2022

For B2B brands, a strong social media presence is crucial to long-term growth. Now that you know how to calculate social engagement, let’s talk about improving it—which can be challenging, especially for B2B brands. . When it comes to social media, B2C and B2B are in different ballparks. Get Creative With Your Content .

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Social Media Social Marketing B2B Marketing Media 255

Champion Communications

JULY 6, 2023

In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level.

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PR Twitter B2B Marketing B2B Thought Leadership 62

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. These platforms were followed by Instagram (74%), YouTube (51%), and Twitter (49%), in terms of usage. B2B Marketers Reaping the Benefits of Paid Social Media.

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Social Media Facebook Peer-to-peer B2B Marketing 251

Oktopost

JUNE 2, 2022

Want to hear more from renowned B2B marketing leaders? She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Catch all episodes here.

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Twitter Product Planning Transparency 125

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. This was followed by Facebook (71%) and Twitter (61%).

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. Listed below are all dates, topics, and details regarding all upcoming Twitter chats.

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Zoominfo Twitter Account Based Marketing Cold Calling 157

KoMarketing Associates

APRIL 26, 2016

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

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Twitter B2B Marketing B2B Planning 120

Heinz Marketing

JANUARY 15, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Six Rules For Building Phenomenal B2B Customer Experiences. Here are six rules to follow when building phenomenal B2B experiences.

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Twitter B2B Thought Leadership Ad Building B2B 98

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Social Media Examiner recently released its “2021 Social Media Marketing Industry Report,” and statistics showed that among B2B marketers, Facebook (89%) is now the most used social networking platform.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

Act-On

JUNE 20, 2018

Twitter is powerful when you've got a big B2B Twitter following composed of the right people. We know, we've landed significant customers via the platform. Learn how to build an engaged following for free with these 7 actionable tips.

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Twitter Ad Building B2B Tips 102

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing. Affiliate sales support independent publishing.

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Social Media Allocation Social Marketing B2B Marketing 237

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

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PR Twitter Brand Identity Branding 69

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 102

Twitter Best Practices A/B testing Social Media 102

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. LinkedIn, Twitter. LinkedIn , Twitter. HubSpot is a CRM platform widely used by B2B marketers.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Top Rank Marketing

JULY 28, 2023

MarketingCharts Social Media Sites See Fewer Users Twitter — recently rebranded as X — was expected to see a 2.7 Have you come across your own important B2B marketing news item that we haven’t yet covered? In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

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Twitter B2B Marketing B2B Paid Search Agency 53

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. LinkedIn (81%), Instagram (71%) and Twitter (59%) were also some of the top platforms utilized by B2B marketers.

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Social Media Marketing Report Facebook Social Marketing 293

Confessions of a B2B Marketer

APRIL 17, 2024

Tim Davidson on LinkedIn B2B Rizz's website B2B Growth Goals vs. Buyer Frustrations B2B, the excuses are getting old Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

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B2B Linkedin B2B Marketing Twitter 52

Martech

APRIL 18, 2022

By the time this newsletter drops into your inbox he may have changed his mind three more times about his intentions toward Twitter. If Musk buys Twitter he’s going to be in a similar impregnable position. Thought-provoking observations by Peter Weinberg of the B2B Institute. Taking Twitter private at $54.20

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Twitter Banner Ads Banners Click Rate 91

KoMarketing Associates

NOVEMBER 10, 2021

Designing an effective B2B social media marketing strategy, however, is no easy feat. As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing. Strategic Execution for B2B Social Media. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

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Social Media Paid Search Agency Advertisements Advertising 290