Chris Koch

AUGUST 16, 2011

Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. Privacy is a concern in B2B, too. It may seem facile, but social media are the answer.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. Privacy is a concern in B2B, too. It may seem facile, but social media are the answer.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

NOVEMBER 24, 2009

Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. Encourage openness, honesty and transparency. Here are links to the best examples of B2B corporate social media policies that I found: Cisco.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

NOVEMBER 11, 2011

In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds. I recently did a search on some well-known B2B technology brands and compiled their taglines in the list below. Not that the defenses were much more than Maginot Lines to begin with.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds. I recently did a search on some well-known B2B technology brands and compiled their taglines in the list below. Not that the defenses were much more than Maginot Lines to begin with.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

MAY 22, 2009

Be transparent. Posted in Brand, Reputation, and Positioning Tagged: B2B marketing, Brand, Brand Management, Crisis Management. Tags: Brand, Reputation, and Positioning B2B marketing Brand Brand Management Crisis Management. As soon as you have an action plan in place for the business, communicate it.

Brand Identity 100

Brand Identity Branding Tagging Transparency 100

Chris Koch

APRIL 30, 2010

I’m going to be moderating a panel on this question (among others) at next week’s MarketingProfs’ B2B Forum in Boston. I’m sure that there will be opportunities and reasons for B2B to advertise on these things eventually, but that’s the easy part. I think that’s how we have to view mobile apps for B2B marketing.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100