Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . Unwrapping a Telly Award Winning B2B Video Marketing Campaign: [link] .

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

SocialPilot

JANUARY 15, 2024

As per Think with Google, 60% of viewers prefer watching videos online rather than on television. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Top Rank Marketing

AUGUST 21, 2023

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Vidyard

JUNE 8, 2020

What made this video campaign so successful was how it stood out from your typical B2B messaging and other traditional holiday greetings,” says Tyler Lessard, VP of Marketing at Vidyard. “By Founded in 1979, The Telly Awards honours global excellence in video and television across all screens.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Zoominfo

JANUARY 21, 2019

Top B2B Lead Generation Statistics for 2018. Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. You can use this to drive your business-to-business (B2B) marketing strategy. . This post will introduce you to the world of B2B SEO. We’ll look at: .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. Content marketing isn’t advertising.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Only B2B

FEBRUARY 23, 2022

LinkedIn is still the go-to site for B2B. Must Read: B2B Lead Generation 101. Facebook, Youtube, and Twitter are among among the most popular social networking platforms. Furthermore, LinkedIn is the most popular B2B lead generating channel. Have you attempted to engage with qualified B2B leads in the US market?

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. Chances are, it’s a television ad. That brings us to a discussion of video marketing for B2B. With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . The statistics are evident; B2B usage is on the rise.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Vidyard

JUNE 8, 2017

TED Talks – Not Just a YouTube Phenomenon. Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

KoMarketing Associates

JULY 11, 2017

What differences have you seen in the types of videos B2B marketers are creating vs. B2C marketers? B2C marketers have more opportunity to tap into emotions than B2B marketers do. That’s not to say B2B marketers can’t have a personality with their video marketing. A B2B example of this is Facebook marketing expert Mari Smith.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

NOVEMBER 1, 2017

Take a page out of TK’s book in how he paints a picture to the changing sales and marketing landscape: If you were a marketer, say, 20 or 30 years ago, you had two or three channels on television. As an advertiser, you would put down your dollars, and people would see whatever you wanted. The key was the great experience.

Marketing Management 134

Marketing Management B2B Thought Leadership Marketo Thought Leadership 134

Zoominfo

JANUARY 27, 2019

Think about the last book you read or television show you watched. From Instagram posts showcasing your product to video reviews on YouTube, UGC will catch the attention of other users and facilitate organic conversations about your brand. Maybe an advertisement or commercial influenced your decision. Establish a referral program.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Excelsior Research

APRIL 22, 2022

Now, people consume more advertising online than in print media, radio or television. Example:The ads when you play YouTube videos) Every business is thinking about promoting their business on social media to ideally reach new customers and improve the company’s branding. Top 10 effective strategies for Digital Marketing. Read More ».

Social Media 52

Social Media Media Best Practices Business 52

Onalytica B2B

JANUARY 17, 2018

Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. They accepted what each brand said on face value and took it as gospel – after all, why would brands lie or manipulate the truth?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Vidyard

MAY 30, 2017

Quarry Integrated Communications , winner of Marketing Profs’ B2B Agency of the Year Award, produces a great series called AQ’s Blog and Grill ; a video blog showcasing industry thought leaders with an emphasis on branding and entrepreneurship. A Great Remote Interview: AQ’s Blog & Grill.

Skype 84

Skype B2B Thought Leadership Television marketing Thought Leadership 84

Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day. Over the years, B2B marketers have become highly skilled in audience segmentation. How Intent Data Shapes Timing for Digital Ads.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Their comments will surprise and enlighten you. By Dan McDade.'

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Hubspot

AUGUST 2, 2018

LinkedIn has a significantly smaller reach than Facebook, which hovers around 250 million monthly active users , but since professionals constantly update their career information and specifically look for content about business on the platform, LinkedIn is considered the best social network for B2B lead generation. Shopping & Fashion.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Martech

MARCH 6, 2023

Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. With some pre-roll, you can sometimes match YouTube’s policy and not pay if someone skips before five seconds.

Paid Search Agency 81

Paid Search Agency Ads Campaigns Cable 81

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. According to 2023 research by the Content Marketing Institute , 56% of B2B content marketers rate their strategies over the past 12 months as successful. It generated 10 million Twitter views, over 6 million YouTube views, and 13 billion media impressions.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Vidyard

NOVEMBER 11, 2013

The future of the Internet is television There has been a shift in living room media. Starting with print, the evolution has included radio, then television, and now we have the Internet, which is actually becoming increasingly like television as brands produce episodic content on a regular programming schedule.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

NuSpark Consulting

NOVEMBER 16, 2016

For B2B marketers, LinkedIn is the star for content distribution. Other popular channels are Twitter, Facebook and YouTube. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation. Let’s get social.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. (

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Remember how much of a game-changer television ads were to print and radio? Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

ClearVoice

MARCH 19, 2021

T-Mobile and all its marketing companies leaned fully into the “WATCH THIS BANNED AD” angle, and the ad racked up millions of views before the game, and currently is up to 30 million on Youtube alone. B2B primarily, B2C secondarily/situational. So this was still definitely a brand awareness win for T-Mobile.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Content Marketing Institute

OCTOBER 7, 2017

25:00 ): Google pulls YouTube off the Amazon Echo Show. How Generational Differences Impact B2B Buying Committees Today, looks at the differences between the rising Millennial buyer, their Generation X and Baby Boomer counterparts, and how B2B marketing and sales strategies can address the gaps between them. Read the report.

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Convince & Convert

APRIL 17, 2014

Those that were never completely committed to Facebook, or those that are just starting (very often B2B organizations) are very much in the “bring on Google+” camp. Look at YouTube going hard into the original content game. Instead, the only way for them to make money now is to extract a higher revenue per subscriber.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Biznology

OCTOBER 28, 2016

That’s changed with the advent of YouTube annotations and the availability of easy-to-use platforms like HapYak. But for consumers or B2B buyers, it’s not practical. That may be about to change. For one thing, up to now it has required specialized software and distribution platforms, like learning management systems.

Video Marketing 80

Video Marketing Work Management Marketing Management Verticals 80

LeadsRX

MARCH 9, 2022

Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include HBO Max, Hulu, Netflix, and YouTube. Business-to-Business (B2B).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

by Maria Pergolino B2B Marketing: The Evolution of a Marketer. So, when it comes to “evolution”, B2B marketing has indeed changed from simpler to more complex methods and while the positives and negatives of each method along the timeline are subjective, the one constant is that they are indeed changing. Share with us in a comment!

Planning 48

Planning Television marketing Paid Search Agency Mobile Advertising 48

KoMarketing Associates

DECEMBER 9, 2020

B2B marketers are almost universally relieved to be turning their calendars over to 2021. What does the online environment look like for B2B global digital marketing, digital usage, and social media activity across the globe? This has significant consequences for B2B marketers. Television Ads. via mobile phones.

B2B Marketing 219

B2B Marketing Work Management Marketing Attribution Marketing Management 219

Valasys

APRIL 27, 2020

Read more on 5 Reasons to use Emotional Analytics in B2B marketing. Read more on 7 Best Practices for B2B Video Marketing. Read more on How to Employ Local SEO to Optimize B2B Marketing. Print media and televisions have emerged as preferable modes among customers to consume news from reliable and authentic channels.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69