Envy

SEPTEMBER 20, 2018

Once the campaign is launched – and then only after a week or two (for B2B campaigns) – will results become evident and optimizations begin. Rather than searching for something generic like “PPC agency,” hone in on your specific needs like “PPC B2B agency” or “PPC agency for cybersecurity.”

PPC 91

PPC Paid Search Agency Advertising Agencies Ad Agencies 91

Envy

SEPTEMBER 20, 2018

Once the campaign is launched – and then only after a week or two (for B2B campaigns) – will results become evident and optimizations begin. Rather than searching for something generic like “PPC agency,” hone in on your specific needs like “PPC B2B agency” or “PPC agency for cybersecurity.”

PPC 88

PPC Paid Search Agency Advertising Agencies Ad Agencies 88

Convert

JANUARY 31, 2022

So, whether the elements and solutions come from the DTC or B2B industry, or were used in a PPC campaign or email newsletter, if you track the uplifts and results, you’ll be able to see patterns. B2B A/B Testing Examples. One variant resulted in a 14% better take rate. This often gives rise to “best practices”.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52