strategy 
Webbiquity
JUNE 20, 2023
Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Incorporating live demonstrations within your webinars adds an extra layer of impact.
The Point
MARCH 22, 2024
Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. Avoid the temptation of telling the reader what the Webinar will “cover.”
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Top Rank Marketing
OCTOBER 17, 2023
A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.
Marketing Insider Group
OCTOBER 20, 2020
moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. How to leverage online events, like webinars, as effective replacements for live events.
Webbiquity
MARCH 31, 2022
B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries.
Marketing Insider Group
JANUARY 24, 2023
One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.
Speaker: Candyce Edelen, CEO, PropelGrowth
Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. You will receive far more positive replies from this than from any other outbound lead generation strategy. Here’s the results she’s seen using her repeatable strategy: 76% of target contacts accept connection requests.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. But as a B2B Marketer, what does engagement mean? How to influence organization-wide lead generation strategy change.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
During this webinar you will learn: Today’s best data sources when building out your ideal customer profile. How the TEAM framework relates to an effective go-to-market strategy and plan. This is an exclusive panel you won't want to miss when creating your next ABM strategy!
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. You don't want to miss out on this amazing webinar!
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.
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