These Updated Takes on B2B Lead Generation Strategies May Surprise You
ViewPoint
MARCH 14, 2011
The B2B lead generation and sales lead management strategies we discussed included… Shifting from a full BANT approach to focus on two areas: authority and discovering need. Many thanks to Stone Payton and Todd Schnick, hosts extraordinaire of High Velocity Radio, for the interview on my new book, The Truth About Leads.
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