The Effective Marketer

JANUARY 31, 2012

Besides the convenience factor, I believe many companies simply don’t have a clear and distinct communication strategy for each social platforms on which they engage. A B2B firm might use …. Any business in social media for the long haul needs a strategy that employs something other than convenience as the linchpin.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Slides should be available for download soon here. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

DECEMBER 8, 2009

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. Free stuff abound and sharing is easy. But there is so much out there that deciding on what to read is a job in itself. It is worth checking out, you have your work cut out for you. What else is out there, you may ask.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

APRIL 30, 2013

The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Planning Your Strategy. The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Planning Your Strategy. The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 3, 2012

In the B2B world this is a lost opportunity, because you could be sending quality content with your invoice (or on the invoice itself) that might get the customer’s attention and continue building trust. As you can see, there are many vehicles to distribute content.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

SEPTEMBER 29, 2010

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. We have all been there. How is it that your product or service will benefit me? What is that acronym you keep using? How do I get in touch with someone who can explain all of this? United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 9, 2011

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media. How you decide to work with it will determine whether you succeed or fail. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.] You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site. [.] United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MARCH 9, 2010

Reply B2B Email Design – Gallery 2 « The Effective Marketer says: March 17, 2010 at 12:22 pm [.] Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi. Nothing beats good copy. And the key is really the subject line, right? An unopened email doesn’t generate leads whether is plain text or nicely designed html.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JULY 28, 2015

Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. If you know anything about SiriusDecisions these guys are the top analysts when it comes to B2B sales and marketing. Sales people matter more than your digital assets.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

FEBRUARY 3, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference 100

Conference Planning Work Management Marketing Management 100

The Effective Marketer

APRIL 9, 2014

Content Marketing Marketing Strategy b2b content creation content marketing storytelling' When you look at the challenges marketers face when creating content, the same survey shows the top three as being: Lack of time. If you are reading this, so should you! Block two hours (at least!) It will be well worth it.

Storytelling 100

Storytelling Marketing & Strategy Verticals Webinar Metrics 100

The Effective Marketer

DECEMBER 28, 2012

How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View. How many Hobbit books can there be?

Content 100

Content Webinar Metrics Marketing Prospects Resources 100

The Effective Marketer

FEBRUARY 16, 2011

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The Effective Marketer

OCTOBER 13, 2010

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. In Jaffe’s words “Keeping, cultivating, and nurturing existing customers and establishing unbreakable bonds with them&#. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JUNE 26, 2012

They specialize in B2B with clients in industrial niches from credit card mobile processing to machine knit fingerless gloves. It’s a tough problem to be sure, but that’s why execs get the big bucks. Brad Shorr is Director of Content & Social Media for Straight North, an agency that does web marketing in Chicago.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100