Kaon

FEBRUARY 11, 2016

We should therefore be asking those customers who did not buy from our company to help explain their decisions—so that we can build a marketing strategy to avoid losing such deals in the future. Often, we learn more from our failures or disappointments than we do from our successes. Read the full article here: [link].

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

JULY 28, 2020

Kaon Interactive , whose interactive sales and marketing applications are used in nearly 150 countries, has announced its expansion into Europe to strengthen the company’s partnerships with global B2B organizations. KG, as new clients.

Enterprise Management 147

Enterprise Management Marketing Management Digital Transformation Lead Ranking 147

Kaon

MAY 14, 2020

Traditionally, B2B companies focus on the details — lots of details. Traditionally, B2B marketers err on the conservative side when it comes to their content and customer engagement strategies and production, whereas B2C companies are more willing to take chances. There are three key components with which to start.

Generation 147

Generation Creativity B2B Sales Differentiation 147

Kaon

NOVEMBER 9, 2017

Improve Your Sales and Marketing Strategy Through Effective Brand Guidelines. The frustration that you feel is a direct result of a company with a misaligned sales and marketing strategy. The frustration that you feel is a direct result of a company with a misaligned sales and marketing strategy. Where to Start.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Kaon

FEBRUARY 28, 2019

B2B buying models have changed, too. Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. E-commerce has fused the B2B and B2C roles so much so that today’s buyers are users, and users are buyers. “Industry 4.0

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

DECEMBER 26, 2017

. #5: Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines. Marketers perpetually seek ways to refine marketing and sales strategy to increase ROI and the number of qualified leads entering the funnel.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Kaon

JULY 6, 2016

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Be authentic.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

OCTOBER 6, 2015

Business analytics helps support the marketing strategy for the organization ensuring long-term growth. Business analytics that ensures the algorithms are actually delivering the value and meeting the business objectives that were originally outlined.

Analytics 100

Analytics Correlation B2B Sales Tagging 100

Kaon

OCTOBER 21, 2015

But when it decided to expand to building systems around hard drives, it meant that the company had to adopt additional sales strategies. Seagate “has been building hard drives forever,” Tomer Hagay, Director of Technical Marketing, Seagate, said.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JULY 29, 2016

According to a paper by Gavin Finn, president & CEO of Kaon Interactive , posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. Originally posted on MediaPost.

Purchase 100

Purchase Paper Interactive Marketing B2B Sales 100

Kaon

MARCH 24, 2016

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. The most effective strategy for building loyalty in your customer base is to develop a relationship that’s based on engagement, and optimizes each customer interaction.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

OCTOBER 4, 2017

At Kaon Interative we have identified three primary factors that contribute to successful engagement strategies: Multi-sensory engagement — getting customers involved in learning about, and using, products in a way that is active.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

MAY 5, 2020

Kaon Interactive , the leading provider of interactive, 3D marketing and sales applications for global B2B brands, has been awarded the Customer Experience Transformative CEO Award for Digital Transformation by The CEO Forum , in recognition of our President & CEO Gavin Finn.

Digital Transformation 29

Digital Transformation Trade Show B2B Sales Conference 29

Kaon

JANUARY 2, 2020

Additionally, B2B buyers are applying their buying process and habits as consumers to business purchases — eliminating the classical B2B marketing and sales mindset. 3 Welcome Kaon Class of 2019! You enjoyed meeting and getting to know our new team members a bit, and we’re so proud to have them here.

Digital Transformation 29

Digital Transformation Case Study Case Studies Class 29

Kaon

JANUARY 31, 2019

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, has been named a Top 10 Sales Technology Solutions Provider by CIO Applications. The accolade rounded out a strong year for the company, which saw double-digit increases in revenue and customer growth in 2018.

Advertising Agencies 22

Advertising Agencies Digital Transformation Mobile Advertising Paid Search Agency 22

Kaon

MARCH 26, 2019

So, I think it’s a continuing challenge to move these new technologies out of the cool, shiny toy bucket and into realizing this an important initiative for us to embed within our go-to market strategy. Click here to ontinue reading this article at Chief Executive. Advertisements.

Business 202

Business Trade Show Differentiation Deliverability 202

Kaon

MARCH 25, 2020

For B2B companies, we know that customer engagement is the key to conveying value, and, in particular, differentiated competitive value. Those visionary marketers and sales leaders who have pioneered digital transformation strategies in their organizations are better equipped than their competitors to manage through business uncertainties.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

JULY 10, 2020

.” One reason for this counter-intuitive behavior (cutting funding for the very department that can help thrive during and after the downturn) is that most senior executives don’t truly understand the role that marketing can (and should) play in both strategy and sales. ABOUT THE AUTHOR. LinkedIn: Gavin Finn.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

DECEMBER 9, 2015

In 2016, we will participate in the resurgence of value in how marketers frame their strategies and messaging. While offline channels remain critical to both B2B and B2C marketers, the use of digital platforms even in these offline venues will become the norm, rather than the exceptions. the “why”) that resonate with each customer.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Kaon

OCTOBER 21, 2020

Joining the Kaon sales organization in the spring, Charles is an award-winning, creative business leader who has defined and managed the delivery of cross-platform digital media strategies, experiential design, 3D/VR/AR/MR, and more for Fortune 500 companies. What do you love most about working at Kaon? Jen (marketing colleague).

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Kaon

MARCH 12, 2020

Instead of accepting this status quo, what if we designed a strategy that let us measure actual engagement by making the app itself an active participant in the analysis? Web analytics software will report a several-minute engagement, while there was no engagement at all on the part of the user. How different would the results be?

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205

Kaon

SEPTEMBER 26, 2019

As a member of our sales team, Mary engages a portfolio of enterprise accounts to improve their B2B marketing and sales effectiveness with Kaon’s High Velocity Marketing Platform Ò. “The thing I love most about working at Kaon is the collaborative environment.”. Mary Sullivan, Senior Director, Strategic Accounts.

Class 30

Class Enterprise Management Work Management Marketing Management 30