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Customer Experience Matrix

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B2B Marketing Automation Vendor Strategies: What's Worked and What's Next

Customer Experience Matrix

I recently did a study of the strategies of B2B marketing automation vendors. The research identified 28 different strategies which fell into six major groups. The research identified 28 different strategies which fell into six major groups. Most vendors used more than one strategy.

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Bombora Feeds B2B Data to Everyone

Customer Experience Matrix

We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. It built a network of B2B publishers to sell ads and gather data about their site visitors. Bombora’s core business is assembling data about B2B companies and individuals. Fair enough. Turns out, that’s quite a bit.

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B2B Content2Conversion Conference: Let's Get Strategic

Customer Experience Matrix

I spent two productive days this week at Demand Gen Report’s B2B Content2Conversion Conference in New York. challenger sales model content marketing marketing strategy' As some who spends more time creating content than pondering it, I appreciated the opportunity to put content generation in a more broader perspective.

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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

I've seen four distinct strategies: training. This is the traditional strategy for B2C marketing automation and at B2B firms large enough to afford substantial pre-deployment investments. Among B2B vendors, Eloqua is the poster child for this approach. The remaining strategies are designed to help those who cannot.

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IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit

Customer Experience Matrix

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. My only reaction was, What the heck took so long? IBM as an acquirer also makes perfect sense.

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Infusionsoft Helps Clients Map Their Marketing Strategy

Customer Experience Matrix

If micro- and non-micro-marketing automation vendors are converging on features and strategy training, will the micro-business focus on process automation also be duplicated at larger companies? This line of thought (plus lack of sleep and coffee – most of this was written on a late night plane ride) leads a final question.

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Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management

Customer Experience Matrix

Adobe's strategy itself is a curious mixture of broad ambition and narrow execution. Based on my fundamental rule that “ suites win ”, I think Oracle’s strategy is more likely to succeed. The announcement also included beta versions of tools for social engagement, online enrollment, and agent workspaces. But only time will tell.